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The Speaker Lab Podcast

How Speakers Can Deal With Unexpected Changes in the Industry with Jane Atkinson

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 19 March 2020

⏱️ 20 minutes

🧾️ Download transcript

Summary

Grant Baldwin and Jane Atkinson (from Speaker Launcher) host a Facebook Live to talk about how speakers can deal with the current changes in the industry.

During the live stream, Grant and Jane discuss:

  • Being aware your mindset
  • Intentionally limiting your intake of the news and social media
  • Balancing negative and positive influences
  • Taking the opportunity to learn something new
  • Importance of diversifying your booking strategies
  • Asking bureaus to pay your compensation in advance
  • High demand for meeting space and venues shifting to Fall 2020
  • New opportunities in the marketplace
  • Focusing on what you can control vs what you can't
  • Avoiding a scarcity mindset and look for opportunities
  • The difference between speakers who weather the storm vs those who bail out
  • What it means to be a #FocusedHustler
  • Proactively check on your clients and ask how you can serve
  • Use extra time to build on the basics of your speaking business (that you might be avoiding otherwise)
  • Explore remote/virtual event options


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, friend, are you looking for ways to book more paid speaking gigs?

0:03.7

Well, of course you are.

0:04.4

Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.

0:27.2

This training is free.

0:28.1

It's live and we offered a few times a week so you can find a time that works best for you.

0:32.5

All you got to do is head over to thespeakerlab.com slash get booked.

0:36.3

That's all one word.

0:37.2

Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked

0:39.3

and register right now. We look forward to seeing you on the live training.

0:51.9

Hey, it's up for Andrew. Graham Baldwin here. Welcome back to the speaker loud podcast.

0:54.9

As you may know, this is a bonus episode.

0:57.8

We've been doing a series of Facebook lives.

1:00.1

I'm trying to do these on a daily basis right now while we are in the thick of the unknown

1:04.3

here with the coronavirus, it's affecting speakers everywhere in the speaking industry as a whole.

1:10.0

Today we're going to be talking with my friend Jane Atkinson, getting her feedback on some things that she's been hearing, some tips and strategies that she has as well. So again, we are doing these on a daily basis. We'd encourage you to be a part of these Facebook lives in a way to just better help you guys. We wanted to take the audio from these and just share these through other channels such as this podcast. We're trying to just include these as kind of some one-off bonus episodes for you. So hopefully they help you to process thing through and get through this difficult time in the speaking industry. But both Jane and I really feel like when we talk about this a lot, that, you know, there is a light of the end of the tunnel. And the speakers that can push through this, that can get through this, that can be resilient

1:46.9

through this, there's going to continue to be a lot of opportunities and perhaps a lot more

1:51.9

than normal opportunities into the future. So in fact, at the time that I'm recording this

1:56.2

intro right now, I just had a, an event a, an event for, uh, late April that, uh, I just got off the phone with them. They're going to go ahead and reschedule. And so, yeah, we're, we're, we said, hey, we're going to need you in the, in the fall. Uh, so it's not that the event's completely canceled. Uh, we're going to use you for something different. And, and, uh And so it's still a booking for me at the end

2:18.8

of the day, which is a win. So even though it's a pain at the moment, I know that it's not a net

2:25.5

loss out of it all. So anyway, let's get to this conversation with Jane. Enjoy.

2:30.5

I have two brands. One is called speakerer. That's the company that houses everything.

2:36.1

And then the wealthy Speaker School is my sub-brand.

...

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