Paris, New York, Los Angeles, and now Seoul, South Korea.

Welcome to the new global powerhouse in the beauty industry.

This essence has snail secretion filtrate, which yes, is snail slime.

So the snail secretion filtrate is supposed to brighten hydrate and support skin repair.

It's Christina Aranillo, one of an army of YouTubers immersed in the world of K Beauty.

And here's Charlotte Cho, walking viewers through her 10 step Korean skincare routine.

After cleansing, I do use a exfoliator to slough off any dead skin cells.

And I've been really into the Neo Gen Bio Peel.

This is the green tea version.

There are oil cleansers, toners, essences, serums, moisturizers, ampules, the list goes on.

In a video for Harper's Bizarre, K-Pop star Somi demonstrates how she plasteres a bright

yellow mask on her face.

You can tear it easily.

There we go.

Look at this.

It's yellow.

So I'll be looking like a giant yolk, but.

She also uses a plastic device called a neckline slimmer.

So you know this part here, like this double chin you get.

If you're like those, like you get this, you put this on your chest right here, hold it

nicely, gentle, and you nod.

This is on point.

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