Social media. For me it's a common target of criticism about its influence or really it's

infecting of our political system. But that's a very limited view of social media. There are so many kind of concentric circles and some

universes that have nothing to do with each other within social media. It is its own

universe of reality.

And I found somebody who really represents

all of the opportunity,

all of the new situations of existence that are presented to this generation that's coming into its own right now.

Rachel Pizzolato sounds like someone would be my cousin, right?

Such a profoundly Italian name.

But this young woman, 20 years old, is so successful in so many ways that I was thinking of referring to her as

the hottest property that you've never heard of maybe. She's got millions of followers, but you've never seen

her anywhere mainstream. And I never really considered, well what does that mean mainstream?

I always saw it as like a knock from people of fringe and cottage outlets and industries who are

just trying to make the big boys look bad.

But there's a different context as well.

She's in movies.

She's a big time model in runways.

She is gorgeous.

She is incredibly articulate.

She's a STEM kid.

She's in college.

She has all kinds of businesses,

...