How Smart Is BI Without A Strategy?

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 4 April 2012

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Pop quiz: Business intelligence aka “BI”. (A) Alphabet soup? (B) Oxymoron? (C) Secret weapon that instantly makes your company smarter? Answer: C, but it’s not that simple, says analyst Josh Greenbaum. “Business users don’t understand data, and data geeks don’t understand business. BI software has traditionally been among the top forms of shelfware in the enterprise. Most data warehouses are sanitary landfills.” Asuret’s Michael Krigsman adds, “Without a sense of focus and direction, BI and analytics become yet another source of useful data and clutter. In the end, vendors and users must work together to find ways of using data efficiently and in the service of concrete business purposes.” And BI expert Jason Rose says, “Technology is an enabler. Having a strategy sets your roadmap for success. Executive sponsorship and partnering with the business…yeah yeah, we’ve all heard that before, but it’s still critical and true!” Pour a cup and join us for How Smart Is BI Without A Strategy?

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
0:05.8	For more information about our network and to check our additional show hosts and topics of interest,
0:10.4	please visit voiceamericabusiness.com.
0:13.3	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:18.3	Visit voice America.com.
0:20.0	The views and ideas expressed on the
0:21.8	following program are strictly those of the host or guests and do not necessarily reflect
0:26.4	the views and ideas held by the voice america talk radio network its staff and management Welcome to the most nutritious hour of business talk all week.
0:46.0	This is Coffee Break with Game Changers, presented by SAP.
0:50.0	The best run business is run SAP.
0:52.6	Your host and moderator is Bonnie D. Graham.
0:55.0	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo
0:59.9	and help move today's businesses in new directions.
1:02.8	Now, here's Bonnie D. Graham.
1:05.6	Good morning.
1:06.6	Good evening.
1:07.1	Good afternoon.
1:07.8	Hey, let's go back in time.
1:09.9	Do you remember when your teacher told you to put your thinking cap on? Uh-huh. Well, let's do it again. I have a pop quiz for you today. Business intelligence, aka B, B, B, Alphabet Soup, I like that one. B, oxymoron, figure it out. Or C, a secret weapon that
1:31.2	instantly makes your company smarter? Well, I'm going to give you the answer. C. It's not that
1:38.0	simple. It can make your company smarter. But analyst Josh Greenbaum says, business users don't understand data, and data
1:46.6	and geeks don't understand business.
	...

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