Well, we are just mere hours away from the very exciting launch of Silk Song!

Finally!

Yay!

Finally!

And this game is so interesting.

It's definitely broken every single sort of how to launch a game convention.

And we want to talk about the interesting trajectory this game had to become

what it is today and finally making it to launch day. Yes, as long time video game marketing

professionals. Wow. We noted like, is that us? That's us. There's a lot of things that this game does

that if you were just looking at the best practices playbook, like a lot of the things they're doing are not in there. And sometimes there are things that they would say actually don't do that. Right. But in their case, it seems to all be working in their favor, which makes it such an interesting case study. Yeah. And it seems like this is going to be just like one of the biggest launches of the year. Totally.

No doubt at this point. Yes.

But for many, this game has been in development for so long.

It's been kind of a running joke.

Yeah.

Like one of the biggest memes in gaming was was this game.

And I think we were both wondering like, okay, when this game finally materializes and

whenever it eventually comes out, is that going to translate into people actually wanting

to get it, play it, and enjoy it?

Obviously, Holo Night was a huge hit, but with this, you know, it's been so long you never

know.

Right.

Or it could just be like, oh, I had fun making fun of this in the moment. Now I'm moving on to the next ha ha funny thing. Yeah, I laughed at the clown meme and now moving on with my life. Exactly, exactly. But it's been completely the opposite. Right. The excitement is real. Like people are going to buy this day one in huge numbers. Yes. So we just want to dig into like, well, how did this happen?

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