How ShopMy Is Changing Shopping For Culinary Creatives And Beyond, With President Tiffany Lopinsky

Radio Cherry Bombe

The Cherry Bombe Podcast Network

Restaurants, 591312, Business, Arts, Food Radio, Interviews, Kerry Diamond, Female Chefs, Radio Cherry Bombe, Entrepreneurs, Society & Culture, Women, Careers, Women In Food, Food, Cherry Bombe Magazine, Talk Radio, Chefs, Restaurateurs

4.6 • 592 Ratings

🗓️ 22 September 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

What’s an affiliate link, and how is it changing the way we shop? Tiffany Lopinsky, co-founder and president of ShopMy, joins host Kerry Diamond to talk about the future of shopping. ShopMy, launched in 2020, has quickly become a must-use platform, with more than 150,000 creators and 1,000 brands onboard—and over $75 million raised. Tiffany shares her journey from running a social media food account as a student at Harvard to building one of the most talked-about companies in the creator economy. She also offers best practices for culinary creatives, tastemakers, and anyone curious about how digital influence is shaping the shopping experience. Thank you to Square and Ketel One for their support. Learn more at square.com/big Subscribe to our Substack Check out Cherry Bombe on ShopMy Join the waitlist for Jubilee L.A. Get the Italy Issue of Cherry Bombe Magazine here More on Tiffany: Instagram, ShopMy, Tiffany’s curated ShopMy Follow Kerry on Instagram and ShopMy

Transcript

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0:00.0	Hi, everyone. You're listening to Radio Cherrybone, and I'm your host, Carrie Diamond, coming to you from Newsstand Studios at Rockefeller Center in the heart of New York City.
0:13.9	Today's guest is Tiffany Lipinski, someone who's helping shape the present and the future of the creator economy and disrupting how we shop.
0:22.3	Tiffany is the co-founder and president of ShopMai, a platform that launched in 2020 that's
0:27.6	become a go-to place for creators and tastemakers to share and monetize their favorite products.
0:33.8	Today, more than 150,000 creators and 1,000 brands are on Shopmai, and the company has raised
0:40.2	over $75 million.
0:42.2	Do you know what an affiliate link is?
0:44.6	If not, you will soon.
0:46.3	You have certainly clicked on them whether you know it or not.
0:49.7	Tiffany joins me in the studio to talk about her journey, how she got her start online with a food
0:54.5	account, and she shares some shop my best practices. It's a must for any culinary creatives out
1:00.1	there, and people interested in how we shop and why. Stay tuned for my chat with Tiffany Lipinski.
1:07.2	Today's episode of Radio Cherry Bomb is presented by Square. If you've ever dreamed of opening a restaurant, you know it's not easy. There's the food, of course, but also the logistics, the staff, customers, community, and finding ways to keep it all going. Take Yo Tamien Cantina in San Francisco, founded by Kenzie Benish and Isabella Bertorelli. Kenzie and Isabella didn't go
1:29.1	to culinary school. Instead, they had amazing family recipes and a whole lot of heart. What started
1:35.1	as a pop-up selling Erepas turned into a full-fledged cafe. Then came online pre-orders, a wine club,
1:42.0	bottled hot sauce, merch, even socks. Today, they have nine
1:46.0	different revenue streams, and every step of the way, Square has helped them bring their ideas
1:50.6	to life. From their website and point-of-sale system to staff management and subscriptions,
1:56.3	Square keeps it all running smoothly and in one place. Kenzie says it best.
2:01.6	Square helped her get some life back.
2:03.6	And if you've got a vision like hers and Isabella's,
2:06.4	Square is here for your next big idea, too.
	...

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