Okay, let's talk about Ship 30. Jordan, you know these guys. This is probably one of the most successful, what we'll call like a live cohort products I've ever seen. It's an awesome job. It's about writing. It's about basically just becoming a prolific writer and in that way growing an audience. We're going to look at their e-commerce strategy that's powered to them. Our definition of a creator CEO, someone who has made a million dollars in a year. That is our definition. Let's start with like the tip of the iceberg. The tip of the iceberg is these guys are out here on Twitter blowing it up. And they're active in other places. But Twitter is definitely seems to be like their main audience growing mechanism. Yeah, it's all Twitter. They're stepping into YouTube now, but yeah, I bet 95%

of their sales are from, or from new customers are from Twitter and then email.

Let's take a look. How does it start? Their e-commerce journey, the super intelligent guys,

is the link in their bio. That's the most common thing. They're putting a link in their bio.

Whatever they put there, that's what they want people to click on first. Both Dickie and Nick, they send them to, or Nicholas, I should say, send them to

different places. But from Dickie's profile, you're going to go right here, it's getting online.com.

And he's basically, it looks great on mobile. You can go this kind of, I don't know, an ebook, Jordan. We're essentially giving away a free ebook, right? Yeah, it's a mini book. Yeah, I think it's probably 30 to 40

pages. Super quick, super short. You read it in an afternoon. Everything there is going to eventually

lead back to. This is the thank you page. This page is long. It's about it's giving you a bunch of the awesome content, like all good things. They're delivering on that promise. Twitter, grab an email lead, and then what are they going to do? They're going to send

you back to learn about joining their next live cohort of what they call ship 30 for 30. What's about

what, writing 30 essays and 30 days to build a habit about writing. So they're kicking off with

the lead magnet and then they take you to ship 30, which is now an $800 product.

That's tough to sell at the Versco or like you click Ship30.com and it's going to, and you're hit

with this $800 price tag. That for a new customer might be a little scary. They ease you in with

this digital writing ebook. From their homepage, many times they're going to link over to where you can

join in the next cohort. You'll see this right here. This is actually what's funny is I was on this

page yesterday. This is a Samcard landing page where they sell this, but it's currently closed

because now they have their Black Friday offer up. But anyway, they're on their Sam card page

where they are selling at $800, which is supposedly a $400 discount.

It's retail's 12. You can choose between $800 or two payments of $400 bucks. Great thing there to

choose the payment plan. We know that's a great strategy plus 17% higher conversions when customers

have a chance to do the payment plan or not. Things I would like to see better that's on that

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