How She Turned $5 Raffle Tickets into a $20M Beauty Empire!

Circle of Greatness with Nehemiah Davis

Nehemiah Davis

Business

5 • 866 Ratings

🗓️ 23 September 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this powerful episode, Britni Ricard shares how she went from selling $5 raffle tickets for products she didn’t even have, to building a $20 million beauty brand. She breaks down her early hustle, reinvesting every dollar back into her business, and how staying scrappy and professional from day one paid off. . If you’re building a brand and want to avoid the costly mistakes she made, don’t miss this.

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Transcript

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0:00.0	I didn't have the resources.
0:02.0	I actually, and this may be a tip for some people,
0:04.0	I actually did a raffle.
0:05.0	I sold a raffle ticket for products that I actually didn't have. Once the raffle is done, you'll be a chance to win some products, and I use that money to actually invest into the products. I just utilize my resources and I invested. The key is reinvesting. Yeah. That's the only way that you can scale. Don't go spend that money on cars, clothes, bags, shoes, reinvest your money.
0:25.1	What are some of the things and the foundational things people should be reinvest in their
0:28.9	brand into it?
0:29.9	Entrepreneurs are watching, they're looking to get to the next level, but they're also looking
0:34.4	to avoid mistakes.
0:35.9	Could you share some mistakes I guess people should look out for
0:38.6	when building up like a beauty brand? It has to work where it has to work. And I just want to go
0:45.7	and take a minute and thank our sponsors, right? Brought to you by our agency, Circle Greatness
0:50.7	Agency where we partner with coaches, consultants, course creators, and
0:54.5	online business owners just like yourself and we help you scale. We've been behind the scenes
0:59.9	of some of your biggest digital brands, some of your biggest digital coaches. We now inject
1:05.2	our proprietary digital system behind them to help them grow. So if you're looking at this,
1:10.3	you're a coach, you're a consultant, you're a course creator, you are looking to have a webinar, you're looking to grow your income, you're looking to become a better speaker. Our agency can help you in various ways. So if you're looking for a partner, if you're looking to learn more, if you're looking to see how we can help, go to www. Partner with Neo.com right now so you can learn more.
1:32.0	And without further ado, get ready for the most impactful, most enlighting episode that you have ever experienced.
1:40.4	Welcome to Circle of Greatness.
1:41.7	I'm your host, Nehemiah Davis.
1:43.8	And today we got a very special episode.
1:46.1	Every month, y'all ask me, where are more the girl bosses at?
1:50.9	We're the ladies who doing big things. And, you know, I got to go get them for you.
	...

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