How She Sets 5 Realtor Appointments Per Day

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 6 November 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and his partner Chris Johnstone dive deep into the world of appointment setting with Jennifer Woodland, a key player in our concierge program.

They explore the most effective ways for loan officers to maximize their time and increase their closings through strategic realtor referrals.

Jenn shares insights on how her team reaches out to past clients, pre-approved buyers, and qualified real estate agents to set appointments that lead to more business.

Key topics include:

The importance of realtor referrals and how to secure them
The process of setting appointments with past clients and agents
Tips for maintaining energy and motivation while making calls
The role of technology and automation in appointment setting

Discover the surprising statistics on closing ratios for social media leads versus realtor referrals, and learn why building relationships with real estate agents is the best use of a loan officer's time.

Visit LOAppointments.com to learn more about how our concierge program can help you achieve your goals!

Transcript

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0:00.0	So I know I might sound like a broken record on this one, Chris, but Jen might be the one person on Earth that hasn't heard this yet.
0:17.4	So Jen had, you know, the, the question comes up of what's the best use of a loan officer's time, right?
0:28.4	So, or how do, how do they get most of their closings, right?
0:32.8	So I went on chat GPT, which anybody can do, right?
0:38.1	And I just went in there and I said, what's the closing ratio of social media leads?
0:46.0	Like Facebook, TikTok, when I get a loan from there, a referral from there, or a lead from there, what do they close at?
0:55.4	ChatGPT said 0.5 to, I think, one or two percent.
1:02.2	But let's say, let's be generous and say two.
1:04.5	Yeah.
1:05.1	I said, all right.
1:06.3	That sounds about right.
1:07.3	That's kind of what we get on those, you know, give or take.
1:09.5	And then I said, what are the realtor referrals close at? And it said 20 to 40 percent, which frankly,
1:20.5	the 40 percent is probably a little better than what I get. I get, like, we average 20, 25,
1:26.3	you know, in that neighborhood.
1:29.6	So, so then I asked it, is there any better use of my time than realtor,
1:37.9	working on realtor relationships?
1:40.0	And if you put in for Jats, chat, GBT says, no, it's the single best use of our time.
1:46.3	Yep.
1:47.2	So according to this Einstein computer program,
1:52.8	the best use of our time is real estate agent referrals.
1:57.8	So then it's like, all right,
	...

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