How She Did It: A $41K Launch & Overcoming Perfectionism
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 28 August 2019
⏱️ 54 minutes
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| 0:00.0 | On the show today, I'm super pumped to welcome back to the podcast, Brandy Miles. |
| 0:05.3 | Brandy was a guest back on the show on episode 298, which really wasn't that long ago. |
| 0:10.4 | And that's not something I normally do, have somebody back on the show so close to when they were originally here. |
| 0:16.9 | Now, back on episode 298, we talked about a couple different things with Brandy. |
| 0:20.5 | We talked about how she has built a thriving Facebook ads business. |
| 0:24.6 | And then within six months of creating that business, she went to a wait list for her services. |
| 0:29.7 | So we broke all that down. |
| 0:31.3 | We also talked about, and this is what we're going to be talking about more today, |
| 0:35.2 | we talked about the beta launch that she had done for her new |
| 0:39.2 | membership program, which is for service professionals who want to scale to consistent five-figure |
| 0:44.7 | months. And in that beta launch, she launched it just to her email list of 478 people, half of which |
| 0:52.1 | weren't even her ideal students for the program. And she got 23 |
| 0:55.5 | members for the beta launch. So pretty much 10% of the people that were her ideal students |
| 1:01.2 | within her email list. Well, I asked her to come back on the podcast today because since she was |
| 1:07.2 | last on, she publicly launched her membership. and she did over $41,000 in revenue |
| 1:13.2 | with a launch list of just 503 people. That's awesome. If you're doing the calculation, that's |
| 1:19.6 | an earnings per lead. So the amount of revenue divided by the number of people in your launch, |
| 1:24.9 | that's an EPL of $83, which is awesome. And so today, |
| 1:30.7 | she's going to walk you through how she did this launch, including her strategy, her ads, |
| 1:36.5 | and a whole lot more. Now, Brandy is one of my six-month accelerator mastermind members, |
| 1:42.3 | and she's just crushing it in her business. |
| 1:45.5 | She goes about things the right way. |
... |
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