So welcome back to another episode of how she built it.

And if you're watching on YouTube, well, if you're not watching on YouTube,

click down to the show notes below and over to the YouTube channel.

But if you're watching on YouTube, you can see here that I have Belinda Weaver as a guest on this episode.

Hi, Belinda.

Hi, Quay, Joe. It's so nice to be here. Thank you for being here too. This is

going to be a good one. And just to introduce Belinda, by the way, she's a copy coach and she helps

aspiring and working copywriters build a business that feels their life rather than burning out,

which is very, very important. With 14 years in the business of riding,

Belinda has courses, coaching, and mentoring that builds skills and confidence. As you've heard her,

she is an Aussie, but she lives in California with her pug, her two daughters and her husband.

She said that that is in the

order of neediness. I've never owned a dog, but I guess a pug could be pretty needy. This one,

we're going to get to know Belinda and how she built the business, and you also get to know me.

But in the upcoming episode, Belinda will share why USPs, that would be unique selling propositions,

are not what is going to attract an aligned

audience and help you build your business. Being unique is not the most important thing you need

to focus on. And after 14 years, she is prepared to tell you what are the most important things

to focus on. All in the upcoming episode, of course, but first, Belinda, you what are the most important things to focus on.

All in the upcoming episode, of course, but first, Belinda, you and I are going to get to

know each other and how we built our businesses and I'm going to ask you how you built your

business. It's going to be like we met at an event.

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