How She Beat Imposter Syndrome and Found Her Audience | Dana Findwell
YouTube Creators Hub
Dusty Porter
4.7 • 551 Ratings
🗓️ 31 October 2025
⏱️ 35 minutes
🧾️ Download transcript
Summary
In this episode of the YouTube Creator Hub Podcast, Dusty interviews Dana Findwell, a content creator who transitioned from a career in graphic design to YouTube after being laid off in 2020. Dana shares her journey of starting a thrifting business and her struggles with gaining traction on her channel until she pivoted to share her personal story of starting over at 59. The conversation explores the importance of finding a niche, the technical aspects of video production, monetization strategies, and the lessons learned along the way, including overcoming imposter syndrome and the value of vulnerability in storytelling.
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About Dana:
I'm Dana from Dana Findwell. My YouTube journey started after I was laid off in 2020. I launched a thrifting business and a channel focused on my business, but for two years, I struggled to gain traction. Everything changed when I shared a very personal video about what it was really like starting over at 59—that video went viral and brought in over 20,000 new subscribers! Now, I focus on reinvention, decluttering, and simple living after 50.
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Transcript
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| 0:00.0 | I didn't want to stress about it because at one point I was also considering do I start a new channel and go in this new direction. |
| 0:09.0 | But I didn't really want to do that either because I didn't want to maintain two YouTube channels. |
| 0:18.0 | As it is now, dealing with burnout is a real thing. I do YouTube part-time at this point, |
| 0:25.9 | and I have other things that I have focused on. Hello and welcome to this week's |
| 0:30.1 | episode of the YouTube Creators Hub podcast. If you're a creator looking to start, grow, |
| 0:34.1 | or monetize your YouTube channel or beyond, This is the show for you. Each and every |
| 0:39.4 | Friday, I interview a wonderful content creator, and we talk about the ins and outs of what it |
| 0:44.7 | takes to succeed on YouTube and as a creator, and much, much more. Go ahead and subscribe wherever |
| 0:50.6 | you listen or watch over on YouTube to your podcast, and we'd love to have you each and every Friday so you don't miss an episode. We do not have any ad breaks or sponsors in the show. We're just brought to you by all of the things that we offer you, the creator. Number one, I have one-on-one coaching where I sit down with you. We do a 30 or 60-minute call and we can do this on a regular basis or just a one-off if you would |
| 1:12.8 | like and if you want to go a little bit below that price range then we do offer youtube channel |
| 1:17.7 | reviews and audits 50 bucks gets you a six to eight minute video screencast for me reviewing your |
| 1:23.4 | channel talking about things that you could do better and things that you're already doing well. |
| 1:28.1 | Next, we have the mastermind group. Five bucks gets you in. You get access to a Discord |
| 1:32.4 | forum where you can talk YouTube shop with creators all throughout the week, as well as our |
| 1:36.6 | monthly mastermind calls. And then I also release weekly podcast episodes exclusively for that |
| 1:42.2 | group with intentional topics around the creator economy and things that you can do to better yourself as a creator. Lastly, we do have an email newsletter called the Entrepreneurs Minute, just a behind the scenes look of what I do here in my business, things I'm up to, things that I'm interested in. All of that is free. And then we have the entrepreneurs toolbox, which is just a running list of all the things mentioned here by all of the creators that we interview on the show. And with that said, let's go ahead and jump into this week's conversation. Hello, everyone, and welcome to this week's conversation on the YouTube Creators Hub podcast. As always, I'm joined today by a wonderful creator. Today, I am joined by Dana |
| 2:19.3 | Findwell over on YouTube. And let me tell you a little bit about Dana. Dana, her YouTube |
| 2:24.5 | journey started after she was laid off in 2020. She launched a thrifting business and a channel |
| 2:30.4 | focused on her business. But for two years, she struggled to gain traction. Everything |
| 2:35.5 | changed when she shared a very personal video about what it was really like starting over at 59. |
| 2:42.0 | And we're going to dive into all of that today. Dana, how are you doing the day? |
| 2:44.9 | I'm great. Thank you, Dusty. Thanks for having me on. So tell me the story. You got laid off in 2020. You decided to start a YouTube |
... |
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