How Sharing Her Story Led to Thousands of Sales to the Right Customers, with Dana Lynn Kaye, Founder of Devotion Nutrition

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Ceo, Entrepreneur, Entrepreneurship, Women In Business, Careers, Small Business, Marketing, Business, Bobbi Brown, Female Founder, Pivot, Business Owner, Foundher

4.9 • 1.1K Ratings

🗓️ 21 May 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.

Dana discusses leveraging her family’s background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.

Quotes

“Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn’t do that. I couldn’t do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)
“I kept quality and people saw that. It’s paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that’s too expensive for me.’ Okay, it’s not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye)

Connect with Dana Lynn Kaye:

http://www.instagram.com/danalynnkaye

http://www.instagram.com/devotionnutrition

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https://www.lindsaypinchuk.com/mmsspring2024

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Transcript

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0:00.0	Hi guys, it's me, Lindsay Pinchuk, founder and host of Dear Founder. Today you're going to hear
0:05.5	Dana Lynn Kay talk all about how using her network and sharing her communities with others in the
0:11.2	health and wellness space helped to catapult her business. When I started Lindsay Pinchuk
0:16.1	marketing and consulting and dear founder, I wanted to bring you the opportunity to build your own network
0:22.1	with resources, support, and mentorship so that you could partner and share communities with
0:27.2	others to catapult your business. I also wanted you to learn a lot along the way, which is where
0:34.1	Dear Founder Live, our in-, and virtual events come into play.
0:38.7	June 21st is our next live virtual event.
0:41.8	We're going to be talking all about how to make a reel for your small business on
0:45.7	Instagram and why reels on Instagram are important for growth.
0:49.4	And then you'll have the opportunity to connect with and brainstorm with other women
0:53.2	in attendance about your
0:54.4	strategy. And if you're inner near Chicago, our next live event here is Tuesday, June 11th.
1:00.4	This month, we're partnership dating, which means come ready to meet other women who can
1:06.0	enhance and support your business through strategic partnerships. You can click the link in our show notes to
1:11.2	RSVP and reserve a spot for either one of these events. The link is HTTP colon slash
1:17.7	www. www.com forward slash events. And now on to today's episode. You're about to meet
1:25.9	Dana Lynn Kay, a founder who started her business from
1:28.6	nothing at the discouragement of one of her parents and the support of the other. She's run her
1:34.2	company as an incredibly lean operation and will she burn the midnight oil for years, a pivotal moment
1:40.4	has put her on the map and changed her business for the better forever.
1:47.8	Dana Lynn Kay is the founder and CEO of Devotion Nutrition.
	...

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