How SGE Will Dramatically Change Your SEO Traffic

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 November 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Michael King’s article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about how SGE will change, will dramatically change your SEO
0:06.0	traffic. So SGE, just so everyone knows, is search generative experience, and this is from Google, and basically now when you're searching
0:14.0	they'll show you an AI generated response so for example if I search for
0:18.4	what is Interior Design or something like that.
0:23.0	It will give me an AI-generary response,
0:24.7	then I'll throw the ads on,
0:26.0	and then I'll show you maybe some boxes, local boxes,
0:28.4	or whatever, depending on the search query.
0:30.4	But that's what SGE.
0:31.6	Did you read this article Neil?
0:33.0	I haven't read all of it. I skimmed it. I saw it before you posted the link to it
0:39.7	But what's funny is it's not just like what is interior design it's not just definitions. It's like questions like
0:48.2	What kind of you know go to stick with that interior design? What kind of interior design style goes with the traditional house.
0:56.9	And then it'll give you suggestions on what you should be looking for.
1:00.4	So instead of just basic definitions or 2 plus 2 equals 4, it's giving you the answers that you
1:07.0	would get from reading a blog post. Now the thing with SGE is that I already know they're going to be careful with your money your life so things like financial advice health advice because the last thing they want to do is give the wrong advice. They want to try to be neutral and not sway people
1:24.4	one way or another. Here I'm going to give you some key takeaways. So those of you that can
1:29.0	see the screen, so this is basically this is written by Michael King, he's a great CEO, so he talks about the redistribution
1:35.8	of the search demand curve.
1:37.4	So what's going to happen is the CTR model, the click-through model is going to change, right?
1:41.2	And so if you can look at maybe, let's look at this graph over here. So you can see pre-SGE CTR, so the click-through rate for a number one position used to be a lot higher, right? And so what we're saying now, what he's saying now is that the post-SGE click-through rate for the number
1:56.8	one, two, three position is going to be a lot lower.
	...

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