How SEO Is Going to Change in 2018 | Ep. #465

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 November 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first. Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018 00:40 – Voice searches are becoming more and more popular 00:49 – If you’re going after a voice search, you’re only going to get one result 01:06 – Gaining the first position for search results is crucial 01:27 – Google has been investing so much into voice 02:00 – In Google’s algorithm, one factor is the brand query 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO” 02:32 – It’s one of the hardest factors to manipulate 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:56 – That’s it for today’s episode! 3 Key Points: The use of voice search in mobile devices has been growing significantly. The first spot in a search result is becoming more crucial as voice search will only show one result. People are using brand queries that can affect a brand’s standing in a search result. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we are going to talk about how
0:59.5	SEO is going to change in 2018. So it's starting to change already. It's going to change even more and more.
1:05.9	When I look at my behavior on my smartphone, for example, or if I look at myself talking to Alexa,
1:10.9	voice search is getting bigger and bigger. People are lazy. People don't want to type things
1:14.8	in all the time. So you have to think about how you can optimize for voice and at the same time.
1:18.7	If you're optimizing for voice or like a Google Home for example or an Alexa, you're only going to get one result.
1:23.4	So you have to think about voice search and what the implications are in the future in 2018 and beyond.
1:28.9	But I do think in 2018 it's not going to be a fully impacted thing.
1:33.0	Yeah, but as Eric was mentioning to piggyback on that, the first position is going to be even
1:37.8	more important.
	...

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