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Marketplace All-in-One

How science could disrupt the gin industry

Marketplace All-in-One

Marketplace

Business, News

4.51.4K Ratings

🗓️ 18 April 2024

⏱️ 7 minutes

🧾️ Download transcript

Summary

When you think about gin, what tastes comes to mind? Pine? Maybe citrus or coriander? It can vary quite a bit because unlike some spirits, gin is very lightly regulated. Distillers can throw in all kinds of flavors and call the result “gin” as long it has some minimum requirements. In the U.S., gin is gin as long as the flavor is derived from juniper berries and alcohol by volume is at least 40%. In the European Union, the minimum ABV is 37.5%. But researchers in Edinburgh, Scotland, recently identified the exact elements that define gin using nuclear magnetic resonance spectroscropy. Think of it as something like an MRI scan that lets scientists create a flavor “fingerprint.” The new technique could have big implications for this very old industry. Marketplace’s Lily Jamali spoke with Eve Thomas, who wrote about it for Wired, to learn more.

Transcript

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0:00.0

Tech disrupts a centuries-old business.

0:04.0

This one will surprise you.

0:06.0

From American public media, this is Marketplace Tech.

0:09.0

I'm Lily Dramale. When you think about gin, what tastes come to mind? Pine, maybe some citrus or

0:27.8

coriander? Well, it can vary quite a bit because unlike some spirits that are

0:32.3

highly regulated, gin is not.

0:35.6

Distillers can throw in all kinds of flavors and call it gin as long as a hint of

0:39.9

juniper berries gets in there.

0:42.2

Well researchers in Edinburgh, Scotland were not

0:44.6

satisfied by this. They've been identifying the exact elements that define

0:49.2

gin using get this nuclear magnetic resonance spectroscopy.

0:55.0

Think of it as something like an MRI scan

0:57.6

that lets scientists create a fingerprint for flavors.

1:01.2

And it could have big implications for this very old industry. for if you can analyze gin through NMR spectroscopy and whether the results of the research would actually be meaningful.

1:17.0

Because the answer was yes, it means that in theory it could be adopted by distillers in the industry. In reality the equipment is really

1:26.2

expensive so it's probably not going to be rolled out widely just yet but that doesn't make the

1:31.5

research insignificant.

1:33.0

It's a sector which has got a few big problems at the moment that it needs to adapt to.

1:37.0

In particular, one of its big problems is climate change,

1:41.0

which is impacting the quality and the quantity of available

1:44.4

juniper berries. There are also questions about how to protect the industry's

1:48.9

heritage. It's got a really rich history, but at the moment because it's really unregulated there are a

...

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