Sam, welcome. Long time coming. Dude, I feel like we've been boys forever and we haven't really been able to have too much time to hang out in person, but we're just like, we got the bromance like through the Instagram DMs. Like, I've been following everything you and your girlfriend have been doing. You've been following us is just freaking awesome, man. Yeah, dude. I appreciate it. I'm fucking pumped for this. Long time coming. For somebody that's brand new, they have no idea who you are, first time seeing your face, hearing your voice,

give yourself a 60 second pump for this long time coming for somebody that's brand new they have no idea who you are first

time seeing your face hearing your voice give yourself a 60 second power pitch about the freaking

wild ride we're about to go on a value yeah so i've been no pressure no pressure i've been in the the trenches

over eight years dan martel's curb director uh there's channels from under 100 k across all platforms

so we're 10 million.

So quite a bit of growth.

And I'm probably the only, like, operator that's been with the same creator for that long and also got those results.

So I think it's going to be an interesting conversation distilling all the frameworks and principles that I had to go through.

And all the learnings and the hardship and all the problems I had to deal with along the way. So, yeah, that's going to be this. Dude, um, high level. We'll get, we'll get into branding. We'll get into content. We'll get into what's working today. What's not working. Why you should think about brand, how you should think about brand. But I actually want to start with a specific video, which is one of my favorite videos that I've ever seen.

It inspired how I do business.

And that was I come from a corporate background.

So I don't know what your background was before working with Dan.

But I come from a place where it's like I'm a number on the spreadsheet.

Yeah.

You know, I was number eight out of 5,079 sales reps in a Fortune 500,

but at the end of the day, I was as replaceable as somebody else. And so you're just really

employee number 492 to them. Yeah. When I saw a video of Dan gifting you the car, I was like,

that's how business should be.

So walk us through that story because when I saw that, I was just like, that immediately

went on my bucket list as a business owner as something I wanted to do for my team.

Yeah.

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