How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator Longevity
YouTube Creators Hub
Dusty Porter
4.7 • 551 Ratings
🗓️ 18 April 2025
⏱️ 62 minutes
🧾️ Download transcript
Summary
This week, I'm joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet.
We dive into:
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Why creators should rethink their obsession with going viral
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How Roberto's 12-week "YouTube Night School" is empowering small creators
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The difference between attention and value — and why money doesn't always follow views
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Evergreen vs. topical content: How to win long-term
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Why packaging (title, thumbnail, timing) is everything
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AI's real impact on the creator economy — and what to do about it
Whether you're just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy.
What We Offer Creators
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🔗 Resources Mentioned in the Episode
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🎓 Awesome Creator Academy – Roberto's coaching platform and home of the 12-week YouTube Night School
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📘 Roberto Blake's Book – "Create Something Awesome"
👉 https://geni.us/Jf3J
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📹 Roberto Blake on YouTube
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🎙️ Roberto's "How to Use Copyright Music on YouTube" Tutorial
(referenced as a prime example of evergreen content)
👉 https://youtu.be/lLFLu4r3wGM
📥 The Creator's Corner Membership
👉 https://www.dustyporter.com/creatorcommunities
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💡 YouTube Creators Hub Coaching Services
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📨 Entrepreneur's Minute Newsletter
BEST TOOLS FOR CREATORS and ENTREPRENEURS:
YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf
Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP
Podcast Hosting (Libsyn): https://geni.us/TrpwY0
GeniusLink Link Shortener: https://geni.us/fHPAe
Stock Assets For Creators (Envato): https://geni.us/rlEKkLB
E-commerce (Shopify): https://geni.us/m9ctWwe
Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M
My YouTube Film Gear:
🎥 Camera: https://geni.us/B9eb5P
🎙️ Microphone: https://geni.us/QarC
🎤 Audio Interface: https://geni.us/kaosfB
🎧 Headphones: https://amzn.to/48YcHlB
Follow The Show:
Facebook /// X /// YouTube /// Instagram
About Roberto:
Roberto Blake is a creative entrepreneur, YouTube educator, and founder of Awesome Creator Academy. With over 600K subscribers and a bestselling book (Create Something Awesome), he helps creators grow their audience, monetize their content, and build sustainable online businesses.
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Transcript
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| 0:00.0 | They don't have money, so they got time to spend. |
| 0:02.2 | So, okay, the inverse is also true. |
| 0:04.6 | People with money have less time, and you have to prove more value to them for the time |
| 0:10.2 | that they're committed. |
| 0:11.0 | So we can just go to people with money, and one person with enough money can make up the |
| 0:15.7 | difference of tens of thousands or hundreds of thousands of views. |
| 0:19.2 | Hello, everyone. |
| 0:19.9 | Welcome to this week's session of the |
| 0:21.2 | YouTube Creators Hub podcast where we do deep dives into creatives and creators on YouTube and talk to |
| 0:26.7 | them about their journey, their successes, their failures. Have my friend Roberto Blake, one of the |
| 0:31.7 | top YouTube educators on the podcast. I do that about two or three times a year so we can catch up and |
| 0:35.8 | talk about things that are going on in the space. |
| 0:37.9 | This one got spicy. This one is really fun. And a lot of things, you know, we talk about a lot of things that I think are going to be extremely valuable for you. As far as sponsors, we don't have any on the show. I just ask that you support me and what I'm doing. I do offer one-on-one coaching for creators. if you're looking to grow your YouTube channel and you're looking for a coach, definitely check my services out. |
| 0:57.1 | I do offer one-on-one coaching for creators. If you're looking to grow your YouTube channel and you're looking for a coach, definitely check my services out. I do have a membership group called The Creators Corner. Five bucks gets you in. You get access to our creator monthly mastermind calls that I host on Zoom. You get to chat with other creators. You get to chat with past guests of the show. It's a great place. If you're looking to rub shoulders with other people doing what you're doing, it can be lonely, |
| 1:14.9 | and that group is great for that. I have a email newsletter called The Entrepreneurs Minute, |
| 1:19.7 | and that has really been growing. If you're looking for a weekly behind the scenes of what's |
| 1:23.6 | going on in my business and things that I'm doing, tools that I'm using, definitely check that out as well. |
| 1:29.8 | Really appreciate everyone listening. |
| 1:31.6 | Wherever you're listening, hit subscribe so you're notified every Friday morning. |
| 1:35.0 | And let's go ahead and jump into the conversation. |
| 1:37.0 | Hello, everyone, and welcome to this week's conversation on the podcast. |
| 1:41.3 | Dusty here, as always joined by my friend and peer in the industry, Roberto |
... |
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