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The Big Shift: The Business of Making a Difference

How Richard Branson's Goldfish Miracle Taught Me What Matters Most in Business (Lesson 5 of 5) | Ep. 133

The Big Shift: The Business of Making a Difference

Bill Baren

Entrepreneurship, Business, Careers

4.91.5K Ratings

🗓️ 10 July 2016

⏱️ 19 minutes

🧾️ Download transcript

Summary

Do you ever feel you have to pretend to be something you're not in order to succeed in business? It just got safe to stop pretending!

Richard Branson showed me that the only way to build the business you want is to be 100% yourself.

And then you can work magic.

Like the time his airline created a goldfish miracle for a young passenger that's a blueprint for what all our businesses should REALLY be about.

 

Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s

Transcript

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0:00.0

Sometimes you hear a story that makes you want to be a better person and a better

0:07.3

entrepreneur. Today I tell you that story.

0:10.8

From Big Shift Studios in Oakland, California.

0:15.0

This is the Big Shift Podcast with Bill Barron.

0:19.0

Getting Real about Business Growth and Success Mind sets. for those making a difference.

0:25.0

Now, introducing your host Bill Barron,

0:29.0

who owns more hats than Richard Branson's had businesses.

0:33.0

This episode of The Big Show Podcast is brought to you by Master of Enrollment, a revolutionary

0:46.3

system of enrolling clients in a way that feels good to you and to your clients.

0:51.6

Over 3,000 conscious business owners have graduated from the master

0:56.7

of enrollment.

0:57.8

This process is especially effective if you don't like selling, but you feel like you have to do it for your business to succeed

1:05.6

Now it is really easy to learn this revolutionary approach to selling and you can pick up your copy of my free ebook called Yes Conversations that

1:15.2

sell by going to the big shift dot com forward slash book so that's the big shift dot com spelled out THE, B, I G, S H I F T, dot com forward slash book all lowercase. By the time you go to sleep tonight you're

1:36.1

going to know how to effectively sell without manipulating or pushing anyone. So Richard Branson is he's a huge proponent of being yourself everywhere, but for him it's especially at work.

2:02.0

And he's got this interesting organization called the B team.

2:09.0

And look up the B team.

2:10.0

They are doing some pretty amazing things but one of their initiatives

2:16.5

is called a hundred percent human at work. Like when I heard about that initiative I was actually incredibly sad

2:27.3

that we are living in the world where an initiative like that is

2:31.9

actually needed.

2:36.0

And just knowing that so many people believe

...

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