How Rice-A-Roni Became The San Francisco Treat

Bay Curious

KQED

History, Society & Culture, Places & Travel

4.9 • 999 Ratings

🗓️ 14 May 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

There was a time when you couldn't go too long watching television without seeing a commercial for Rice-A-Roni. Many featured images of San Francisco, and ended with a catchy jingle — "Rice-A-Roni. The San Francisco Treat!" Bay Curious listener Kent Barnes has wondered if that advertising slogan is true. Was Rice-A-Roni actually created here in the Bay Area? Additional Resources Hear the full story on The Kitchen Sisters website Mrs. Captanian's Rice Pilaf Recipe on BayCurious.org Vote for which question you'd like to see us answer in our May voting round Original story produced by Nikki Silva and Davia Nelson of The Kitchen Sisters. Adapted for Bay Curious by Asal Ehsanipour. Bay Curious is made by Olivia Allen-Price, Katrina Schwartz, Asal Ehsanipour, Rob Speight. Additional support from Erika Aguilar, Jessica Placzek, Kyana Moghadam, Paul Lancour, Suzie Racho, Carly Severn, Bianca Hernandez, Ethan Lindsey, Michelle Wiley and Vinnee Tong.

Transcript

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0:00.0	From K-QED.
0:02.0	There was a time when you couldn't go too long watching television without seeing a commercial for Rice Aroni.
0:10.0	Rice Aroni. Roney. Right. Life is a Roney.
0:13.0	A fan Francisco treat.
0:15.0	Listener Kent Barnes wanted to know if it was, in fact, a San Francisco treat, something created here in the Bay Area.
0:23.6	To answer that question, we're bringing you a piece originally produced by Nicki Silva and
0:27.9	Davia Nelson of The Kitchen Sisters.
0:30.6	It's a story that will take us not only back in time, but also halfway around the globe.
0:36.0	I'm Olivia Allen Price, and you're listening to Bay Curious.
0:40.0	Support for Bay Curious is brought to you by Sierra Nevada Brewing Company, still family owned, operated, and argued over.
0:48.0	Explore their brews wherever fine beverages are sold and taste how trailblazing runs in the family.
0:54.0	Visit Sierra Nevada.com to find your new favorite beer today.
1:00.0	The story starts at the tail end of World War II. Now soldiers are pouring into San Francisco
1:08.0	and they're all looking for a fresh start so the housing market is super crowded.
1:13.0	Now at the same time a young Canadian immigrant and her Italian pasta-making husband are also on the hunt for a place to live.
1:22.0	Rice are Roney. So on the hunt for a place to live.
1:23.0	Rice Saroni, the San Francisco treat.
1:27.0	I'm Lois D'Edominoco.
1:31.0	I grew up in Edmonton, Canada. I met my husband Tommy in
1:36.7	1944 in San Francisco. His father and his brothers and he had a pasta factory.
1:45.0	When the war was over, there was no place to live.
1:47.7	All these hundreds of thousands of soldiers were coming home.
	...

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