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Lenny's Podcast: Product | Growth | Career

How Revolut trains world-class product managers: The “local CEO” model, raw intellect over experience, and a cultural obsession with building wow products | Dmitry Zlokazov (Head of Product)

Lenny's Podcast: Product | Growth | Career

Lenny Rachitsky

Technology, Business, Entrepreneurship

51.5K Ratings

🗓️ 15 May 2025

⏱️ 70 minutes

🧾️ Download transcript

Summary

Dmitry Zlokazov is the head of product at Revolut, the $45 billion fintech giant operating in over 50 countries, serving more than 50 million customers, and producing some of the world’s top product leaders. Dmitry shares his hard-won lessons, contrarian org design principles, and day-to-day practices that power Revolut’s relentless shipping velocity, culture of ownership, and unparalleled “wow” product experience.

What you’ll learn:

1. Revolut’s unique organizational approach, where “product owners” manage cross-functional pods as “local CEOs,” with genuine end-to-end ownership and hiring/firing power

2. How a radical, ultra-flat structure enables more than 150 product owners to maintain founder-level quality and velocity across dozens of parallel launches

3. How Revolut maintains quality while shipping hundreds of features across over 50 countries

4. Why Revolut favors “raw intellect and hunger” over experience, and how internal transfers (including ex-engineers and ops managers) become the company’s most successful product leaders

5. How Revolut’s founders review every single UI shipped, and why this founder detail obsession scales rather than limits innovation

6. Their framework for launching new products—from ideation, validation, and first user cohort to rapid “algorithmization” and scaling across countries

7. The importance of treating products that are 99% done as closer to 0% done, vs. 100% done

This entire episode is brought to you by Stripe—Helping companies of all sizes grow revenue.

Where to find Dmitry Zlokazov:

• X: https://x.com/Dzlokazov

• LinkedIn: https://www.linkedin.com/in/zlokazov/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Introduction to Dmitry and Revolut

(03:41) Revolut’s unique approach to product management

(06:58) The role and responsibilities of product owners

(09:28) Types of product owners at Revolut

(15:50) Building “wow” products

(25:00) Hiring practices

(31:33) Managing teams and projects

(41:07) Revolut’s diverse product offerings

(44:40) Scaling new products successfully

(52:10) Attracting top talent

(58:43) Failure corner

(01:02:49) Lightning round and final thoughts

Referenced:

• Revolut: https://www.revolut.com/

• Intercom: https://www.intercom.com/

• Palantir: https://www.palantir.com/

• Which companies produce the best product managers: https://www.lennysnewsletter.com/p/which-companies-produce-the-best

• Which companies accelerate PM careers most: https://www.lennysnewsletter.com/p/which-companies-accelerate-your-pm

• Deliver WOW to our customers: https://www.revolut.com/blog/post/deliver-wow/

• Nik Storonsky on LinkedIn: https://www.linkedin.com/in/nstoronsky

• Vlad Yatsenko on LinkedIn: https://www.linkedin.com/in/yatsenko/

• How Palantir built the ultimate founder factory | Nabeel S. Qureshi (entrepreneur and writer, ex-Palantir): https://www.lennysnewsletter.com/p/inside-palantir-nabeel-qureshi

• Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more: https://www.lennysnewsletter.com/p/gokul-rajaram-on-designing-your-product

• Gokul Rajaram on X: https://x.com/gokulr

• Brian Chesky’s new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach

• Schlep blindness: https://www.paulgraham.com/schlep.html

• Revolut Launches RevPoints Loyalty Programme, Turning Daily Expenses into Exclusive Rewards: https://www.revolut.com/news/revolut_launches_revpoints_loyalty_programme_turning_daily_expenses_into_exclusive_rewards/

• Gemini: https://gemini.google.com/

• ChatGPT: https://chatgpt.com/

• Figma: https://www.figma.com/

Oppenheimer: https://www.imdb.com/title/tt15398776/

• Manus: https://manus.im/

• Eisenhower quote: https://quoteinvestigator.com/2017/11/18/planning/

• Wealth protection: https://help.revolut.com/help/security-logging-in/wealth-protection/what-is-wealth-protection/

Recommended books:

The Hard Thing About Hard Things: Building a Business when There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205

Build: An Unorthodox Guide to Making Things Worth Making―Personal Journey from Product Designer to Mentor: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Transcript

Click on a timestamp to play from that location

0:00.0

Everyone is striving for talented, skillful, smart people.

0:05.0

Revolut values way more raw intellect and this unquenched hunger to build things rather than experience.

0:12.0

I hear one of the ways you approach early products differently is you guys invest a lot in actually making it good.

0:18.0

It's not getting traction. Is it because the underlying idea is wrong,

0:22.7

or maybe your product just sucks?

0:24.8

By forcing everyone to build a product that people will love,

0:29.4

we kind of cut out this part of uncertainty.

0:32.9

We can cut down the product in terms of functionality

0:36.0

to just most critical features, but we will

0:38.7

never compromise on the quality and UX and aesthetics.

0:42.9

Is there anything that you've figured out about just how to set up new products for success?

0:47.8

If something is 99% done, it's closer to 0% rather than 100%.

0:52.2

Today, my guest is Dimitri's Lacazzo.

0:56.0

Dimitri is Global Head of Product at Revolut, which is a finance supra offering customer

1:02.0

savings and checking accounts, crypto, investing, joint accounts, even mortgages.

1:07.0

Not only was it last valued at over $60 billion, but in the research that I've been doing

1:11.8

into which companies hire and incubate the best product managers, Revolut was right at the

1:16.4

top alongside Palantir and Intercom.

1:19.3

And so in our conversation, we dig into what Revolut has learned about producing and hiring

1:23.8

great product leaders, including a focus on ownership, having people solve really

1:28.6

painful and complex problems while making the experience wow and lovable by users, also indexing

1:35.0

towards hiring really smart and driven people early in their career versus people with a ton of

...

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