Welcome back to the Upsell, a podcast from Eater, the nation's leading authority on food and drink and restaurant culture, coming to you live from the Vox Media Studios because and the editor-in-in-chief of Eater.com. Hi Amanda Clute.

Hi Dan.

We published a piece recently called Going Viral

about how restaurants can basically pay

to make their food famous on the internet.

And how important it is for your dishes and your food

to be big on social media channels these days.

Because that is going to drive business.

It's funny, when this came out, my husband was reading it on the couch next to me and he's like this is one of the most important pieces you guys have ever done.

Really? Because it's it's so broad and talking about all of these secret things that are going on behind the scenes and

that affects so much of the food world that I ignore because I think it's beneath

me. But it's not. I still think it's kind of me to care about rainbow bagels, but I think

it's super intriguing to learn about it. Yeah, so we're going to find out how food becomes famous

online, from the social media influencers that post pictures of food

to these consulting firms that will actually work with chefs to make their food

more social media ready or more ready to go viral. Finally is this cheating or is this

is this just what marketing looks like in 2018?

The reporting for this episode was done by our data visualization importer

Vince Dixon and Eater's video team and we're to talk to Vince in a sec but before we do a couple

requests please subscribe to the show on whatever podcast platform you prefer and hit it with a rating probably a good rating and now

Vince Dixon. I've always had it in the back of my mind that whenever things go viral there's a chance that it was staged by like some

Of course organization or company so I just wanted to see how pervasive that is in the food space.

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