Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. at.

Hey guys, welcome back to the podcast this week. I am so pumped, Tara. You and I have talked about recording this podcast for quite some time. And we're finally sealing the deal today.

Yes, I'm so excited

finally doing it. It's great to be able to catch up with you, not in a market, like,

rush situation when we're both running off in different directions. So thanks for having me.

Yeah, you're so welcome. So the topic of conversation today, I'm so excited to dig deep into.

And those of you who are members of the hub, you maybe have seen me have this conversation

in the groups just about our landscape of markets today.

There are so many markets.

There's many more than we're used to seeing.

And I'm a huge advocate for going to market, FYI. I think everybody in

business, no matter what you sell, no matter what level of business you're at, I think you need

to go for a number of reasons, which we can get into. But really, the purpose of today is to talk

about regional markets, which is something you're highly familiar with. So as we get into that

conversation, Tara, would you give me a little bit of backstory?

How did you become familiar with regional markets?

I know you have experience in all aspects of this industry.

So tell me a little bit about your story to get started.

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