How pricey will the NFL get in the future for media companies?
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 8 April 2026
⏱️ 34 minutes
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Summary
Episode 611 of the Sports Media Podcast with Richard Deitsch features Sports Business Journal NFL writer Ben Fischer. In this podcast, Fischer discusses how far the NFL can push broadcasters on price; the latest on on the four-game mini-package and distributor for the Melbourne game; teams being able to sell local preseason game rights to streamers; game highlights being added on TikTok and Threads; how successful can a professional flag league be and where might it air;
ESPN integrating the NFL Network into its business and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.
Transcript
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| 0:00.0 | Welcome to the sports media podcast. |
| 0:09.3 | I'm your host, Richard Deich. My producer is Bob Tabador. |
| 0:12.0 | One guest on this episode, but for my money, there's nobody who covers the nexus of the National Football League and business, then Ben Fisher of Sports Business Journal. |
| 0:24.1 | If you subscribe to that publication, that is a name that you are very familiar with. |
| 0:28.7 | And when it comes to the business of the NFL, Ben Fisher is more than not ahead of the curve. |
| 0:35.1 | And that will be our discussion today on the National Football League |
| 0:38.6 | and some of its business stuff. Welcome, Ben Fisher. Thank you, Richard. I heard you glazing me |
| 0:44.9 | thoroughly on your last episode, so it's nice to know you speak about me the same way in person as |
| 0:49.3 | you do when I'm not here. There's a lot of reporters, but I appreciate it. Do it right in front of you, man. I'm not going |
| 0:55.3 | to have no heel turn when you're on this podcast. It's, I'm the advocate prior and during. All right. |
| 1:02.3 | You know, I've been wanting to talk about the NFL and some various things for a little bit, |
| 1:06.8 | Ben, and now that we're sort of out of the NCAA tournament mode, you're a good person to have on for this. |
| 1:12.8 | So let's start very, very broadly. |
| 1:16.6 | And this is something that you've been writing about a lot. |
| 1:18.6 | This is something that's going to be a significant topic for podcasts like mine, |
| 1:23.2 | podcasts like yours and Austin's. |
| 1:25.0 | How far can the NFL push broadcasters when it comes to this |
| 1:30.9 | renegotiation that we all know is absolutely going to happen with all the existing media partners? |
| 1:37.5 | Yeah, I mean, I guess if I knew a number, you know, I would be a lot wealthier and probably not |
| 1:43.6 | talking to you right now. |
| 1:45.7 | Because I think that's something that even the payers don't know. |
| 1:48.9 | You know, there's probably robust conversations going on inside of NBC and Comcast and Fox and |
... |
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