How Powerful is Facebook's Algorithm?
The Inquiry
BBC
4.6 • 1.7K Ratings
🗓️ 20 April 2017
⏱️ 24 minutes
🧾️ Download transcript
Summary
There is a place on the internet where almost two billion of us regularly go – many of us, every day. Facebook: the social network which Mark Zuckerberg started in his university dorm room and which has grown, in a little over a decade, into one of the most valuable companies in the world. But what does Facebook’s lines of computer code do with the data we give it – and what could it do in the future? Just how powerful is Facebook's algorithm? The answer will surprise you.
Producers: Estelle Doyle and Sarah Shebbeare Editor: Richard Knight
(Photo: Facebook CEO Mark Zuckerberg delivers a keynote address during the Facebook f8 conference in San Francisco, California. Credit: Getty Images)
Transcript
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| 0:00.0 | Thanks for downloading the inquiry. This week it's another chance to hear an episode we made earlier this year. |
| 0:05.9 | It got a big response and certainly blew our minds. And we thought that if you haven't heard it, you really should. |
| 0:14.0 | There's a place on the internet where almost 2 billion of us regularly go, many of us several times a day. |
| 0:27.0 | Facebook, the social networking site which Mark Zuckerberg started in his university dorm room and |
| 0:34.4 | which has grown in little over a decade into one of the most valuable companies in the world. |
| 0:41.0 | Some people say it's the most powerful company that's ever existed |
| 0:46.3 | because of the way we let it into our lives, |
| 0:49.2 | our biggest days, our smallest moments, |
| 0:52.3 | the best times and the worst. |
| 0:56.0 | It's a digital space where we can share information and news, but one that's shaped and |
| 1:00.8 | controlled by the technology giant and its powerful computer code. |
| 1:06.3 | I know I'm not alone in wondering just how much Facebook knows about me and what it's |
| 1:11.8 | doing with that information. |
| 1:14.8 | I'm Ruth Alexander and this is the inquiry and in this edition first broadcast in April |
| 1:21.0 | we want to know how powerful is Facebook's algorithm. |
| 1:27.0 | Part 1, The secret sauce. |
| 1:33.0 | What does the algorithm look like then? |
| 1:40.0 | You have glanced at the code. |
| 1:42.0 | What does it look like? It just |
| 1:44.8 | looks like a lot of computer code I mean it's really you know visually it's |
| 1:48.0 | pretty boring it's a number's letters right right. Right. Our first expert witness, Wilerimus, a technology writer at Slate magazine, is one of the very |
| 2:00.5 | few to have glimpsed the Facebook algorithm. |
... |
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