How Podcasts Can Make You More Money (Even If You Don't Listen to Them) | Ep. #920

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 February 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them) [00:40] Bundle podcasts and offer them as a deal, similar to a book funnel. [00:57] Russell Brunson did this with his podcast and it worked. [01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes. [01:55] Once someone buys from you, you can always re-pitch them. [02:40] Think of starting a service that categorizes podcasts. [03:00] Russell Brunson’s podcast scheme earned him thousands of dollars. [03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel. [04:14] Book funnels work really well, but we haven’t had the time to do it. [04:35] We will accept offers to help us write a book or monetize our podcast. [04:43] Check out Frank Kern to see how he did his funnel. [04:57] That’s it for today! [05:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how
0:59.0	podcasts can make you more money,
1:02.0	even if you don't listen to them.
1:03.4	Here's a beautiful part have you guys ever thought about taking
1:08.0	podcasts bundling them even if it's not yours and offering them as a trip wire.
1:15.0	You guys have heard of a book funnel where people offer a free book plus, you know, they pay for shipping and then people upsell and down some other things you can do the same with
1:24.0	the podcast. Russell Brunton ended up doing this with his podcast stick and what was his
1:29.5	podcast called marketing in your car? At the time was marketing in your car now it's marketing secret so that's a little shout
	...

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