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Goldman Sachs Exchanges

How Podcasts Are Creating The "Second Golden Age of Audio"

Goldman Sachs Exchanges

Goldman Sachs

Business

4.41K Ratings

🗓️ 23 February 2018

⏱️ 23 minutes

🧾️ Download transcript

Summary

The popularity of podcasts is surging, as millions of listeners turn to their smartphones each day for audio content ranging from quick news to immersive storytelling. So what makes a great podcast, and how are podcasts changing traditional media and journalism? To answer those questions, we sat down with two of the most popular podcast hosts and producers, Alex Blumberg of Gimlet Media and Jacob Weisberg of Slate. This podcast was recorded on January 31, 2018. This podcast should not be copied, distributed, published or reproduced, in whole or in part. The information contained in this podcast is not financial research nor a product of Goldman Sachs Global Investment Research. Neither Goldman Sachs nor any of its affiliates makes any representation or warranty, as to the accuracy or completeness of the statements or any information contained in this podcast and any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. The views expressed in this podcast are not necessarily those of Goldman Sachs, and Goldman Sachs is not providing any financial, economic, legal, accounting or tax advice or recommendations in this podcast. In addition, the receipt of this podcast by any listener is not to be taken as constituting the giving of investment advice by Goldman Sachs to that listener, nor to constitute such person a client of any Goldman Sachs entity. Copyright 2018 Goldman Sachs & Co. LLC. All rights reserved.

Transcript

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0:00.0

This is Exchanges of Goldman Sachs where we discuss developments currently shaping markets, industries, and the global economy.

0:15.6

I'm Jake Seward, global head of corporate communications here at the firm.

0:19.0

On today's podcast episode, we're talking about well podcasts the popularity of

0:24.2

podcast is surging as millions of listeners tuned to their smartphones every day

0:28.7

for audio content ranging from quick news to immersive storytelling.

0:33.0

During a recent session organized by Talks at G.S.

0:36.0

A program where leading thinkers come to Goldman to share insights and ideas

0:40.0

on a variety of topics, I sat down with two of the most popular podcast hosts and producers,

0:45.0

Alex Blumberg of Gimmlet Media and Jacob We've talked about what makes for a great

0:50.0

podcast and how podcasts are changing media and journalism. Here is part of our

0:55.0

conversation. Alex is the founder and CEO of Gimlet Media which runs a bunch of

1:02.2

podcasts I'm sure a bunch of podcasts.

1:02.8

I'm sure a lot of you've listened to them.

1:04.7

And Jacob is the host of Trumpcast,

1:08.4

and also oversees a business at Slate,

1:11.8

which has obviously an online presence but also oversees a whole

1:15.4

bunch of podcasts and panoply under the panoply brand is it a brand or is it a

1:20.5

it's a it's a it's a platform and thank you you're the first person pronounced it correctly.

1:25.0

Everyone says panoply.

1:27.0

It's a good one with monopoly, but it is in fact panoply.

1:30.0

All right, so we'll get right to it. You both made the transition from, I guess we'd call it old media to a new format.

1:38.0

And so why don't you talk a little bit about how you made that transition and why you took the leap.

...

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