Hello and welcome to the TIFO football podcast. I'm Joe Devine and I'm joined now by Alex Stewart.

Hello. Hello, how are you? I'm not too bad. How are you? I'm good. Wasn't today's episode fun? I really enjoyed that. Yeah, that was great. Yeah. So we were joined by Heels Brower, who runs company SportsSci.

He's from the Netherlands.

And I came across his name in a piece written by Adam Crafton for The Athletic,

which was all about the use of data in football.

It's really interesting.

And it opens with this anecdote about Memphis Depi and his agent.

And so for context, the story goes, DePie is struggling at United.

Jose Marino isn't using him and he wants to leave.

But to ensure that he doesn't end up in the same situation.

Again, his agent consults Gilles Company, SportsCide, who created a list of clubs that he would suit.

And Leon was on that list, and DePai reported he refuses other offers from, you know, bigger clubs, air quotes, to move to Leon and has since scored nearly a goal every other game, which is, as you will agree, an incredible success story.

Alex and I were particularly excited by this story because it's obviously it's very similar

to something that we do on the YouTube channel and on the podcast, sensible transfers.

Now obviously we do that from the club perspective.

We pick a club and we identify problem areas on the pitch and then we go out and use data to look for players to fill those problem areas in the form of a solution, right?

And I don't think I'd ever really considered doing it the other way around before, which is essentially what this is.

Isn't that fascinating, Alex?

It is fascinating.

I think it's interesting that players are getting more interested in their own metrics.

I mean, you know, Giles did talk about how sometimes the language needs to be finessed around that because they don't speak analytics.

They speak football and there's a degree

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