NPR. This is the indicator from Planet Money. I'm Adrian Ma.

And I'm Whelan Wong. If you drive by any major sports venue, professional or collegiate, in almost any city, there's a good chance you'll see the name of a bank

or a tech company or some other brand

that has paid millions of dollars

for the right to name that stadium or arena

after themselves.

Yeah, and some of these sponsored stadium names can be more than a little clunky.

For example, the Baltimore Ravens play in M&T Bank Stadium.

I also look at this up in Pittsburgh,

the Penguins play at PPG Paints Arena.

I mean, euh.

Well, in Chicago, we have guaranteed rate field that's where the white socks play that's that's bad and people in Chicago had a lot of feelings about it when it was renamed

I can imagine but you know in the in the normally bland corporate

sounding universe of venue name mashups here's a venue sponsor that stands out.

If you are a practitioner of the crunk or clubbing arts you might recognize

this song as don't stop the party from the rapper and singer Pitt Bull. Recently Pitt Bull agreed to pay $6 million to Florida International University for the

naming rights to its football stadium.

And so this weekend its football team will play the first game in the newly dubbed

Pit Bull Stadium, which appears to be the only one of its kind in America named after a musician.

Today on the show, why FIU struck this unusual name deal

and what it tells us about the fast-changing economics of college sports.

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