How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) | Ep. #794

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 October 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) [00:36] Coke is still the biggest beverage company in the world and they have a larger market cap. [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”. [01:10] Pepsi went out of business a couple of times [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda. [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over. [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially. [02:55] Michael Jackson was hot in the 1980’s. [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad. [03:35] This one spokesperson boosted their sales. [03:55] Freemium and free trials are great ways to undercut your competitors and get more business. [04:45] Choose your spokespeople wisely. [05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work. [06:07] That’s it for today! [06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how Pepsi defeated Coke into battles
1:01.0	and what you can learn from it. So we all know Coke is Coke still the biggest
1:05.2	beverage company in the world? Yes. Yeah. Okay and market cap wise at least Coca-Cola is bigger.
1:10.4	Pepsi has a huge market cap as well.
1:13.0	Yeah, I'm like looking up Coca-Cola's market cap.
1:15.0	I'm like 99% sure Coca-Cola has a larger market cap.
1:19.0	So as he's looking for it, so here's the story.
1:21.0	So Pepsi actually beat out Coke in two occasions and the
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