How Peloton Beat Soul Cycle | Ep. #1169

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 October 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Peloton Beat SoulCycle. [00:32] What Peloton and SoulCycle are respectively and their different business models. [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation. [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience. [02:06] Competing with friends from all over as one of the best things about Peloton. [02:43] How Peloton’s gamified approach gets your competitive juices going. [03:17] The usefulness of the dashboard on which you can measure your performance. [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky. [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Peloton SoulCycle Equinox Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it. Find it, check it out, and it's a great way to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about how Peloton beat Soul Cycle. So Peloton
1:00.6	just to give you guys some context. Peloton is a stationary bike or a
1:04.9	treadmill and basically there's a screen in front of it where they can give you
1:08.2	kind of on-demand training right it can be live or it can be on-demand and I have a Peloton bike Neil has a peloton treadmill
1:15.2	really good machines and you end up paying like 2,500 to 3,500 or so for the
1:20.4	actual machine and you're paying a monthly subscription.
1:22.9	So it is a SAS model, so software as a service.
1:25.4	And then Soul Cycle is now owned by Equinox.
	...

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