Good morning Roo Daily Show. I'm Neil Freiman and I'm Toby Howell. Today is

Leap Day. Why does February go into overtime every four years and is there a better

way? Then we'll dive into Bumble's recent struggles

and figure out why Gen Z kind of hates dating apps.

It's Thursday, February 29th.

Let's ride. Ride. security lasted all of 18 hours.

Facing a firestorm of criticism, the fast food chain said it had no plans to implement

Uber-like surge pricing at its location starting in 2025, reversing previous comments by its CEO that

it was going to test dynamic pricing for its burgers and shakes next year.

Wendy's did say that its investment in digital menu boards could allow them to change menu offerings at different

times of the day and offer discounts and value to customers more easily during slow times.

Toby, what did we learn from this debacle?

I think the PR narrative just escaped containment before they were really ready.

I mean, people took experimentation with digital and venue boards to mean that they would

dynamically increase prices but now they're kind of saying that no no no we're

going to use it to discount prices we're going to use it to increase cost savings for you so I do think that what they should

have done is just slowly raise prices over time and then have this big announcement of oh we are

lowering prices during off hours we are saving you money instead they got the entire

reverse thing where people assume that they were raising prices during peak

hour so if anything it was just a PR debacle it does go to show just how much people hate surge pricing.

Yeah, absolutely. It's a trigger word for a lot of people, just especially from the

Uber's and the lifts of the world. Okay, before we jump into our show today, let's hear one last word from our sponsor,

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