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In a Minute with Evan Lovett

How P-Rod Built the Blueprint for a New Generation of L.A. Skaters

In a Minute with Evan Lovett

Audacy

Places & Travel, Society & Culture

5.01.1K Ratings

🗓️ 25 May 2026

⏱️ 78 minutes

🧾️ Download transcript

Summary

Paul "P-Rod" Rodriguez is one of the most acclaimed skaters of all-time - and one of the most important. An L.A. native, P-Rod was one of the first high-profile skaters of Mexican descent, opening the doors for a generation of skaters that 'looked like' him. He is also the namesake of the Nike SB P-Rod shoes, helping him become one of the few Nike athletes ever with over ten iterations of his signature shoe. We trace Paul's love for L.A. and the origin story behind one of the biggest and best names in the sport's history.

Transcript

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0:00.0

Nobody brags about their car's resale value at a dinner party. Nobody posts about it on social media.

0:06.5

It's not the reason you fall in love with the vehicle. But five years in, it's one of the

0:11.2

clearest signs that you made the right decision. And Toyota makes that choice easy. For six

0:16.9

consecutive years, Toyota has been named the best resale value brand by Kelly Bluebook.

0:22.6

And many Toyota models, like the Camry, Tacoma, and Forerunner, are best in their class

0:28.1

according to KB. Because Toyota doesn't just build vehicles for the moment, they build for the

0:33.8

miles ahead, which is something every Toyota owner can appreciate. So stop by your

0:38.9

local Toyota dealer and enjoy the affordability of a great deal today, plus the value that lasts long

0:44.9

after your purchase. Shop Toyota.com to find out more. Vehicles projected resale value and best

0:51.2

resale value awards are specific to the 2026 model year. For more information, visit Kelly Blue Books, KBB.com.

0:57.1

Toyota. Let's go places.

0:59.9

You see these people who are doing something that look like you, that are doing something in a field that you don't often see people that look like you excelling in.

1:10.5

All of a sudden sudden you spark a thought

1:12.7

and people now believe in themselves and they can do it you know like and I didn't understand

1:17.5

that as a kid I didn't understand how important that is yeah and how how motivating that is

1:22.7

until like I started seeing kids coming up to me that looked like me.

1:27.6

They had the backwards hat with the curly hair coming out.

1:30.0

And I was like, wow.

1:31.2

Like they really like, yo, Pira like, like thanks, bro.

1:35.0

Like you don't know what you like how much you inspired us.

1:37.8

We see, you know, seeing someone that looks like me and just like it really felt like a responsibility.

1:43.9

So like it really gave me a sense of pride.

...

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