Welcome to Entrepreneurs the Playbook. I'm David Meltzer. Super excited to have another extraordinary entrepreneur, Vincent.

Laia Kona is here with me, CEO and founder of the amazing aura of flora. Welcome to the Playbook, Vincent.

Thanks for having me on. I'm really excited to be with you.

Ah, well, we are excited to have you because I get so many different entrepreneurs in this space,

and it's rare that I get excited because it seems like the same soup reheated. And one of the

things I loved about Oroflora, it's not the same soup, reheated. Let's start with the journey of finding a new way to do an old story

with Oroflora. Sure. Yeah. So I had experience. I worked at a company previously in oral care,

and I saw opportunities when I was looking around,

and I just saw the industry was just so stale, so boring. But my own journey, it came around

with that as well. And what I saw with myself is that I was doing everything correctly. I was

brushing. I was flossing. With my prior company, I used their

flossing material. It's a fantastic floss. I won't. I'll go out and say it's a great flossing product.

But then I went to the dentist one day and he said, you're not flossing properly or you're not

flossing enough. I'm like, I floss every day. I do it all the time. And I'm like,

he's not looking at things beyond the flossing, beyond brushing. He's looking at, he's looking at

a very small subset of what I do. He's not looking at my genetics where I was once told by a dentist

that my genetics aren't very good when it comes to gum care. So I went back and I said

there has to be a better way. And I said, well, can we make products that are better? But can we also

start to address other things like diet? Can we look at genetics? Can we look at all the other

factors that come into play and not only make a better product, but make a whole suite

of products that'll be better.

And you're a scientist as your background.

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