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Marketplace All-in-One

How optimistic are small business owners in this economy?

Marketplace All-in-One

Marketplace

News, Business

4.51.4K Ratings

🗓️ 14 November 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

How optimistic are small business owners nowadays? According to a recent survey, the picture is downbeat — many owners have been dealing with tariffs and other stressors. We delve into the data. And, a chat with the co-founder of a non-profit restaurant in New York City that serves up economically inclusive meals priced with a sliding scale based on what diners can pay.

Transcript

Click on a timestamp to play from that location

0:00.0

For an extravagant nine-course meal, given the choice, would you pay $15 a person, $45, $125, $125, same meal?

0:10.0

We'll explain.

0:11.8

I'm David Brancaccio in Los Angeles.

0:13.7

First, for a big company with a publicly traded stock every quarter.

0:17.7

They tell you how they're doing.

0:18.8

But for small businesses, there is no such

0:20.8

requirement. So there are surveys. For instance, the National Federation of Independent Business's

0:25.8

Optimism Index fell in October to the lowest level since April. Marketplace's Mitchell Hartman

0:31.7

reports. The small business majority, which primarily represents firms with one to ten employees, reports optimism is low

0:39.8

right now. Brian Pfeiffer is VP of research.

0:43.5

Business owners tend to be an optimistic bunch, but this year has been really challenging in terms

0:47.9

of revenue declines and expense increases.

0:51.2

Costs are up for tariffs on imported goods and health insurance premiums.

0:56.0

Meanwhile, Pfeiffer is seeing a lot of headcount decreases among Hispanic-owned businesses,

1:01.7

the impacts of immigration enforcement. A rosier view comes from a recent report from

1:07.7

small business lender Cardiff, which finds company owners.

1:11.5

Cautiously optimistic.

1:13.2

Cardiff's CEO William Stern says there is plenty of anxiety about inflation and tariffs.

1:19.4

Still, a lot of firms are poised to grow.

1:22.1

There's been a 25% increase by small business owners applying for capital, building a war chest.

1:28.1

They're buying materials in bulk. They're doing more marketing. Ariel Voorhees in South Burlington, Vermont,

1:33.7

has been growing her personal chef business called Gather Round. She hired her first employee this year.

...

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