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TED Talks Daily

How online marketplaces can help local economies, not hurt them | Amane Dannouni

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 11 February 2020

⏱️ 12 minutes

🧾️ Download transcript

Summary

The growth of online marketplaces like Uber, Airbnb and Amazon can sometimes threaten local businesses such as taxis, hotels and retail shops by taking away jobs or reducing income to the community. But it doesn't have to be this way, says strategy consultant Amane Dannouni. Pointing to examples like Gojek (Indonesia's Uber for motorbikes) and Jumia (Africa's version of Amazon), he explains how some online marketplaces make deliberate trade-offs to include, rather than replace, existing players in local economies -- benefiting everyone in the long run.

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Transcript

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0:00.0

This TED Talk features digital markets expert Amand Danani, recorded live at TED at BCG 2019.

0:10.0

In February 2013, my wife and I moved to Singapore. Exactly at the same time, Uber has announced it started operations in the country. Now, my wife and I agree on a lot of things, but using Uber was definitely not one of them.

0:27.6

While I was excited about the technology and how maybe we don't need to own cars anymore,

0:33.6

she felt that every Uber car is here to steal jobs from taxi drivers.

0:41.3

And Sarah was not the only one.

0:44.3

As the Uber's, Airbnbs, and Amazon's of the world, what we call online marketplaces,

0:49.3

as they started expanding their presence, we have heard all of us,

0:55.5

countless policymakers,

0:57.1

worried about how to deal with these new risks

0:59.7

of job destruction, lower wages, and tax leakage.

1:03.9

We've also heard company leaders

1:06.2

worried about aggressive competition

1:08.1

from global platforms eating up their local businesses.

1:12.6

And on the rational level, of course I understand.

1:16.7

After all, this is basic supply and demand economics.

1:19.5

If in any market you dramatically increase supply,

1:22.5

you should expect prices, profitability, and growth to go down for existing players.

1:27.9

But in my personal experience, I've also seen the other side of the story, where online

1:34.3

marketplaces like Gojek in Indonesia or Jumia in Africa have helped their business

1:40.3

ecosystems and the communities around them. The positive side I have seen demonstrated itself in a woman, a taxi driver in Egypt,

1:50.0

that now had the opportunity to work without the harassment she faced in the taxi business.

1:55.0

It demonstrated itself through a village in Kenya that got an economic boost

...

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