All right, all right, hustle fam, hustle fan.

We are back with another amazing episode.

And we have a very special guest today, Mr. Paul Mosaic.

He is the VP in the big heavy truck enthusiasts over at Motor.

Paul, welcome to the show, sir.

Thanks, we're out. How are you doing today?

I'm doing well, man. I'm doing well. I can't complain at all. So a lot of people may recognize the motor name from the magazine. I know that's how I'm familiar with the company. But you guys are

really a data company. Can you tell me about that,

Paul? Sure, sure. It actually stems from over 120 years ago, and it actually started out as a

magazine. So I think when William Randolph Hearst created that magazine, he was looking to get

more people to buy the magazine. So he put

parts information in the back of the book or back of the magazine. So they can figure out

what parts or what picnic basket they should bring or what bonnets the women should wear so they don't blow away.

And that you can imagine 120 years ago, the car park wasn't that big.

So it was pretty minimal as far as the parts needed. But as the years have gone by and Ford created the assembly line, then a lot of cars got on the road.

So it really turned into a book company after that.

So a lot of that information, whether it be parts or repair information or labor times,

became hardbacked books that shops would get in their bookshelves so they could reference repair information.

And then obviously from there, 20 years ago or more, we started transitioning over to a data

company and working with the technology, obviously, as it's moving so quickly, from whether it be CD-ROM,

so we used to deliver to customers, and now, you know, via the Internet, we have all that data at everyone's fingertips.

So it's really the progression over 120 years and to get that data just spread out over the internet.

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