How one concept makes a business case for its unique menu R&D

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 7 March 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Susan Taylor and Noah Burgess, the CEO and director of R&D for Juice It Up, a Southern California-based juice, smoothie and bowl concept with about 90 locations in four states. Juice It Up was one of originators of this booming category of juice concepts that are introducing the U.S. to a wide range of superfood and functional ingredients, and Susan and Noah joined the podcast to talk about how the concept is making both a business and menu case for these unique ingredients while meeting the needs of its customers and franchisees.

In this conversation, you’ll find out why:

There’s a time and a place for outside the box menu innovation
You should watch other categories for innovation opportunities
Customers and guests are equally impacted by the innovations on your menu
TikTok is introducing the world to new foods and flavors
Your most loyal customers are a perfect focus group

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Okas, a podcast from Nation's Restaurant News. I am Sam
0:15.9	Okas, editor-in-chief here at NRN, and this is the show where I give you an all-access pass to the restaurant
0:21.3	industry's most influential decision makers. This week I'm talking with Susan Taylor and
0:26.5	Noah Burgess, the CEO and director of R&D for Juice It Up, a Southern California-based smoothie,
0:33.8	juice, and bowl concept with about 90 locations in four states.
0:38.9	Juice It Up was one of the originators of this booming category of juice concepts that are
0:44.4	introducing the U.S. to a wide range of superfood and functional ingredients.
0:49.7	And Susan and Noah joined the podcast to talk about how the concept is making both a business
0:55.5	and a menu case for these unique ingredients while meeting the needs of their customers
1:00.7	and their franchisees.
1:02.2	In this conversation, you will learn more about why you should watch other categories
1:07.2	for innovation opportunities, how TikTok is introducing the world to new foods and flavors,
1:12.7	and why your most loyal customers are the perfect focus group.
1:17.2	Jumping now into my interview with Juice It Ups, Susan Taylor, and Noah Burgess.
1:21.6	Also, don't forget to stick around after the interview, as I will share my five takeaways from this discussion,
1:26.7	actionable insights that you can take with
1:28.5	you on the go.
1:36.7	Okay, I'm here with Susan Taylor and Noah Burgess, the CEO and Director of Research and Development,
1:43.4	respectively, for Juice It Up, Southern California-based
1:46.6	smoothie juice and bowl concept.
1:49.3	Hoo, that's a mouthful.
1:50.2	But guys, thank you so much for joining the podcast today.
	...

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