How Often Should You Scrub Your Email List | Ep. #991

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 18 April 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Scrub Your Email List [00:40] Everyone believes you need a huge email list. [00:45] If people don’t open your emails, there is no point to having them on the list. [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services. [01:33] Eric purges his email list about once per month. [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged. [01:58] Mailchimp doesn’t like you scrub your rolls. [02:10] ConvertKit offers scrubbing automation. [02:30] Neil’s list gets scrubbed daily. [02:40] Make sure you send emails at least once per week. [03:34] If Neil has a 31% open rate, he’s in good shape. [03:55] If you have 15% or less, you may be losing revenue. [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone. [04:55] This is because your emails will get marked as spam. [05:05] That’s it for today! [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:52.3	Welcome to another episode of marketing school.
0:55.0	I'm Eretsu, and I'm Neil Patel.
0:57.0	And today we're going to talk about how often you should scrub your email list.
1:01.0	So we talked about this a couple of episodes ago, but Neil, why is this even important in the first place?
1:05.8	Everyone believes you need to have a big email list of a million, two million people.
1:10.1	And sure, in theory, the bigger, the better, but if people aren't opening up your emails I don't even care if they mark them as spam or not if they don't open up and engage like reply
1:21.0	Click through whatever their form of engaging is.
1:24.8	If they don't do that on a regular basis,
1:26.6	and these email providers are sophisticated,
1:28.5	so if someone's known to reply to all their emails,
1:30.6	if they don't respond to yours,
	...

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