How Often Does Digital Marketing Really Change? | Ep. #1099

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 August 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How Often Digital Marketing Changes [00:50] When we include the year on things, it helps with click-throughs. [00:59] Every time you change the year, your clicks increase. [01:30] Marketing can change drastically because of algorithm updates. [02:00] When we create videos and podcasts, the advice changes as the algorithms change. [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory. [02:54] Google made 13,000 changes to the algorithm in one year. [03:20] Digital marketing changes on a daily basis. [03:30] Always test and tweak in order to stay up-to-date. [03:33] That’s it for today! [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.8	Welcome to another episode of Marketing School.
0:53.2	I'm Eric Sue.
0:54.0	And I'm Neil Patel.
0:55.0	And today we're gonna talk about how often
0:57.4	digital marketing really changes.
0:59.9	So with digital marketing,
1:02.0	and we actually got this question very recently, probably within the
	...

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