How NOT To Treat Information Like Sh*t
Founder's Journal
Morning Brew
4.8 • 1.1K Ratings
🗓️ 16 June 2021
⏱️ 10 minutes
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| 0:00.0 | Before we hop into the episode, I'm going to ask you for one favor. |
| 0:03.4 | If you listen to Founder's Journal on Apple Podcast, smash the subscribe button. |
| 0:07.7 | And if you listen to it on Spotify, smash the follow button too. |
| 0:11.3 | Now onto the show. |
| 0:14.8 | What's up everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew. |
| 0:19.6 | Welcome back to Founder's Journal, My Personal Audio Diary, where I give you the business builder, |
| 0:25.3 | the tools you need to think better in order to build better. |
| 0:28.6 | Whether that's building a business, a team or a new product. |
| 0:32.3 | Today, I'm talking about a supercharged strategy for note-taking. |
| 0:36.8 | Let's hop into it. |
| 0:39.0 | As a builder, your lifeblood is information. |
| 0:42.1 | Like a chef who needs ingredients to cook, you need information to inform the content you create |
| 0:48.2 | and the decisions you make in the world. |
| 0:50.4 | And despite how important the information we consume is, we treat it like shit. |
| 0:55.7 | We put bad information into our body, even when we know it's bad for us. |
| 1:00.3 | And we just treat good information like shit once we have it. |
| 1:03.5 | We don't do anything with it, we don't save it anywhere, and we force ourselves to remember it, |
| 1:08.1 | which is impossible in a world of information abundance. |
| 1:11.1 | This is like a chef buying great cuts of steak at the market, |
| 1:14.0 | and forgetting to refrigerate it so it stays fresh to cook and turn into a great dish later. |
| 1:18.5 | Now, let's use me as the example. |
| 1:20.8 | Last week, I had a catch up with my co-founder Austin. |
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