NPR. There is a new soda brand I am seeing all over the place when I go grocery

shopping these days. It has very cute, vintaggy looking designs on the can and

flavors like banana cream and vintage cola. It's called Oly Pop. About a year ago I had never even heard of this

brand and now it's at my grocery store, it's at my local bakery, and at Target.

Yeah, it feels like one day it was just everywhere, right?

Like, how did that happen?

How, indeed.

Hello, Dan Pashman, host of the Spork Full Food Podcast,

welcome back to the show.

Hey, Wailin, thanks for having me back.

What you're seeing with OlyPOP

is an example of what I think is one of the most interesting changes

in the way grocery stores do business these days.

Because you may have noticed that it's not just

oly pop that's popped up on the shelves overnight. There's a lot more new small

independent brands and grocery stores now. From yogurt to barbecue sauces to refrigerated beverages

supermarket is has been completely transformed.

This is the indicator from Planet Money, I'm Whelan Wong.

And on today's show, we'll look at how small food brands with small budgets have been able to

compete with huge global food companies and stake a claim in the grocery store.

It evolves a battle royal over shelf space and we'll find out how oly pop is winning. That your money all around the world.

You want your money to move fast, especially across borders.

...