How Neil & Eric Run Marketing Experiments #2078

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 April 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments [00:25] An overview of testing and how to run marketing experiments. [01:11] How Neil and Eric run marketing experiments. [01:48] Why testing different parts of your funnel is key. [02:03] Some of the tools you can use to run experiments. [02:19] How Eric and his team choose which ideas to test using the ICE model. [04:48] Why you should choose the experiments that are easy to implement. [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show. [05:26] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: VWO Crazy Egg The Cold Start Problem: How to Start and Scale Network Effects Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:19.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	I want to take a second to tell you about my podcast co-hosts agency, so NP digital.
0:53.5	So Neil Patel digital, what they do is they do a whole host of marketing services and
0:59.4	they are global.
1:00.4	They're worldwide.
1:01.4	They have SMB services as well.
1:03.2	They have mid-market to enterprise services as well.
1:06.4	They cover the entire gamut.
1:07.4	So you can just go to mpdigital.com to learn more about it and now back to the episode.
1:14.0	All right, guys, before we start, we got a special message from our sponsor.
1:19.8	If you want to rank higher on Google, you got to look at your page speed time.
	...

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