How NBC is approaching coverage of the Milano Cortina 2026 Paralympic Winter Games
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 3 March 2026
⏱️ 38 minutes
🧾️ Download transcript
Summary
Episode 597 of the Sports Media Podcast with Richard Deitsch features Alexa Pritting, a supervising producer at NBC Sports and the editorial point person for the company's coverage of the Paralympic Games. Pritting also produces NBC’s figure skating broadcasts among other Olympic and Paralympic sports. In this podcast, Pritting discusses the overarching goal of NBCUniversal's Paralympic coverage; having a record eight hours of Winter Paralympics coverage on NBC this month; the sled hockey gold medal game on March 15, at 11:05 a.m. ET, with the U.S. potentially going for its fifth consecutive gold medal against Canada; how commentators are chosen for the Paralympic Winter Games; this year marking the 50th anniversary since the first Paralympic Winter Games; the upcoming LA 28 Paralympics; the biggest stories leading into the Winter Paralympics; working as a figure skating producer for both Ilia Malinin and Alysa Liu's massive Olympic moments; where producing Liu's free skate ranks for her as a producer, and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.
Transcript
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| 0:00.0 | Welcome to the Sports Media podcast. |
| 0:09.2 | I'm your host, Richard Deich. |
| 0:10.2 | My producer is Patrick Antonetti. |
| 0:12.1 | One guest on this episode, but if you plan on watching the Paralympics in the United States, |
| 0:18.0 | this woman is the point person on that. |
| 0:19.7 | Alexa Pritting is a supervising producer |
| 0:21.5 | and NBC Sports. She oversees the Paralympic Games for that company. She also produces NBC's |
| 0:28.2 | figure skating broadcasts among other Olympic and Paralympic sports. So we will not only talk about |
| 0:33.7 | the Paralympics on this broadcast, but we'll talk about her time producing |
| 0:37.6 | the figure skating, which had two of the most dramatic moments at the Olympics, obviously |
| 0:41.8 | Elizabeth winning her title. And then Ilya Malinen in probably the most shocking moment |
| 0:48.0 | of the games, ultimately finishing in eighth place. And with that, I bring in Alexa. Welcome. Thank you. Thank you for having |
| 0:55.3 | me. Welcome back, I should say, as we did this one year ago, in fact. Okay, very, very, very, |
| 1:05.0 | broadly. How would you define the overarching goal of NBC Universal's Paralympic coverage. |
| 1:11.7 | What do you want to do? |
| 1:12.4 | Growth and athlete recognition, right? |
| 1:15.2 | These athletes are some of the hardest working people you'll ever meet in your life |
| 1:21.4 | and, you know, are the peak in athletic performance. |
| 1:26.9 | And I think as our coverage continues to grow, |
| 1:29.9 | just creating the profile for these athletes to be household names |
| 1:33.9 | is really our biggest priority, |
| 1:36.6 | as you know, |
... |
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