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Build For Tomorrow

How Natural Is "Natural"?

Build For Tomorrow

Jason Feifer

Business, History, Technology, Entrepreneurship

4.7573 Ratings

🗓️ 26 March 2020

⏱️ 47 minutes

🧾️ Download transcript

Summary

People love natural foods and natural products... but what is "natural," really? In this episode, we explore that question by going back to one of the very first times anyone claimed a natural product was better than a man-made one: It's the great war between the "natural" ice industry and the brand-new refrigerator industry. And it can teach us a lot about the decisions we make today. Get in touch! Web: jasonfeifer.com Email. jasonfeifer@gmail.com Twitter / Instagram: @heyfeifer Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Right, time to get you pet insurance with pet jebity.

0:03.8

Pet jevity.

0:05.1

You know, like longevity, but for your pets long and healthy life?

0:08.4

They have no upper age limit for dogs or cats.

0:11.1

Meow!

0:11.9

They insure hundreds of thousands of pores and have 24-7 access to vet video calls.

0:17.8

Look for pet jevity wherever you shop online for insurance. The vet video

0:22.6

calls if your pet is in need of urgent medical assistance, contact your local vet immediately. Visit

0:27.1

petjavity.co.uk for full details. This is Passimus Archive, a history show about why people

0:33.0

resist new things. I'm Jason Pfeiffer. We tend to think that the internet brought us animal humor.

0:39.4

Iken has cheeseburger, grumpy cat, a billion cat memes, and Twitter videos of dogs being

0:43.9

good boys, but you know what? We invented nothing. Long before the internet, old newspapers were a

0:49.0

gold mine of weird animal stuff. And before that, maybe some long-lost cuneiform tablet told the tale of grumpy goat.

0:56.0

Give us a means to communicate, and this is what we do.

0:58.7

Take, for instance, the early 1900s.

1:01.2

So much good stuff!

1:02.8

Headline in the St. Louis Post Dispatch, 1909.

1:05.8

Girl bitten trying to make peace between dog and cat!

1:09.3

That same year, the Valley Times Star of Newville, Pennsylvania, had this headline, Eats Dog Meat and likes it. And it's not about a guy who ate food made for dogs. It's, well, you know. Anyway, here's my favorite. It's actually, you know what? I'm going to declare it right now. This is not just the best animal story. It's also the best thing to ever appear on the front page of the New York Times, period. And yeah, yeah,

1:32.9

the front page of the Times has recorded every major global event since 1851. But stick with me

1:36.8

here because this isn't just an animal story. It is an allegory for the human condition.

1:42.3

So, February 2nd, 1908, the headline is this.

...

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