How Nathan Hirsch used partnerships to build a $12 million per year business
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 18 July 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of affiliate programs, and the value of building software behind all of his companies.
Chapters:
- 00:00:00 Introduction: Insights from a Successful Entrepreneur
- 00:04:25 Startup Success: The Journey of a Serial Entrepreneur
- 00:05:59 Business Opportunities: Beyond Trends to Customer Understanding
- 00:08:19 Freeup's Success Story: From Amazon to Organic Marketing
- 00:12:22 Building Success: The Role of Reviews and Partnerships
- 00:16:22 Enhancing Profits: The Impact of Referral Fees and Pricing Flexibility
- 00:20:40 Strategic Partnerships: A Key to Software Development
- 00:22:08 Proprietary Tech: A Potential Game-Changer for Exit Price
- 00:26:29 The Acquisition Journey: Successes and Unexpected Challenges
- 00:29:14 Entrepreneurial Navigation: Business Changes and Contract Renegotiations
- 00:31:57 Hiring Solutions: From Bad Hires to Efficient Virtual Assistants
- 00:34:08 The Interview Process: Recognizing Red Flags
- 00:36:02 Team Structure: Balancing Internal Teams and Outsourced Assistance
- 00:38:46 Hiring Challenges: Navigating Time Zones in the Philippines
- 00:41:45 Building Company Values: The Role of Repetition and Positive Communication
LINKS AND RESOURCES:
- Outsource School
- EcomBalance
- AccountsBalance
- Nathan on LinkedIn
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.