How Natasha Willis Generated $100M Through Instagram DMs and How You Can Too

The Spiritual Hustler

Jessica Zweig

Education, Business, Religion & Spirituality, Spirituality, Self-improvement, Entrepreneurship

4.9 • 553 Ratings

🗓️ 12 May 2026

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“The people who win the most are willing to reinvent themselves every single day if it’s required.” —Natasha Willis

Jessica sits down with Natasha Willis, founder of School of Bots, for a masterclass on social media growth, entrepreneurship, and the future of online business. From building a company that has generated over $100 million in DM-driven sales to navigating identity shifts as a founder, Natasha shares the exact strategies, mindset, and systems helping today’s creators scale faster than ever before. This conversation is both deeply tactical and profoundly expansive.

Connect with Natasha Willis & School of Bots on Instagram: @natashatwillis + @schoolofbots

Key Topics:

1. Scaling Through Social Media, DMs & Content Strategy

Why DMs have become the new conversion vehicle online
The real strategy behind ManyChat, automations, and audience growth

2. AI, Adaptability & The Future of Business

Using AI tools to streamline content creation and scale faster
Why founders must stay willing to reinvent themselves constantly

3. Entrepreneurship, Identity & Building a Modern Business

Natasha’s journey from nomadic entrepreneur to industry leader
Lessons on leadership, ego, team-building, and scaling sustainably

If you haven’t already, please rate, review, and follow The Spiritual Hustler Podcast for new episodes on Tuesdays and Thursdays on Spotify and iTunes. Video episodes drop on Jessica Zweig’s YouTube channel every Tuesday. Follow her on Instagram for updates and behind-the-scenes content: @jessicazweig

Visit jessicazweig.com for her book, podcast, programs, and resources to step into your purpose and power.

Transcript

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0:00.0	Welcome to the spiritual hustler podcast. I'm your host, Jessica Zweig, multi-seven figure serial entrepreneur, best-selling author and branding and business coach.
0:11.7	And this is a show where we are redefining the word hustle, reclaiming our true feminine nature of magnetism, and putting down the self-judgments and shame around
0:23.2	loving to work and making a lot of money at it. On this show, you're going to learn how to stop
0:27.7	hustling and start spiritually hustling. By pressing play, you are now part of a new movement of
0:33.6	women who don't hustle for money. We hustle for meaning. We don't hustle for money. We hustle for meaning.
0:39.3	We don't hustle from lack.
0:40.9	We hustle for love.
0:42.6	We don't hustle from survival.
0:45.3	We hustle for humanity's thriving.
0:49.2	We hustle toward healing the ancestral programming of fear and step into a new understanding of safety in the body to receive.
0:53.7	This shift isn't going to only heal your life.
0:55.9	It's going to make you a whole lot richer too.
0:58.1	This is the spiritual hustler podcast.
1:05.5	I am so freaking excited to be with you guys today.
1:09.9	I wish I could be with you every day, but I only come in a couple times a week. And I make the most of my time with you. And I hope you make the most of your time listening to this podcast. If you're new to the show, welcome. If you're not new, welcome back. I am hitting y'all hard these days with the conversations around business. On the spiritual hustler podcast, we pretty
1:31.2	much straddle all things magic, spirituality, consciousness, quantum mechanics, astrology,
1:37.3	feng shui, Akashic records, microdosing mushrooms, plant medicine, you name it, we cover it here. But we also talk about all
1:46.2	things business in the same breath, because we will only grow our businesses to the extent of
1:51.5	which we grow our souls and our capacity and our nervous systems to hold our expansion and to
1:57.7	hold our wealth and to hold our impact, they are not mutually exclusive
2:02.0	if you didn't get the memo. And if you've been here a minute, you already know that. If you're new,
2:06.0	you're going to know that. And I had probably some of the brightest, biggest, most profitable
	...

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