How Name, Image, and Likeness Contracts Are Transforming College Sports
Consider This from NPR
NPR
4.2 • 6.2K Ratings
🗓️ 23 March 2022
⏱️ 11 minutes
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Summary
Transformative changes are happening off of the court too: for the first time in March Madness history, college athletes can cash in on endorsement deals because of changes to the NCAA's Name, Image and Likeness (NIL) policies, which are a result of a Supreme Court ruling last summer.
While the new arena in college sports has been lucrative for athletes, with contracts reaching 7 figures, NIL advocates are concerned about the lack of legal and financial protections for students.
We speak with Stewart Mandel, Editor-In-Chief of college football at The Athletic, about how the current nature of NIL deals may risk exploiting student-athletes.
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Transcript
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| 0:00.0 | Last week the NCAA's March Madness basketball tournaments kicked off and the arenas felt dare I say |
| 0:15.9 | The stands were packed with fans back at full capacity for the first time in two years |
| 0:20.7 | They're about to tell me they are not gonna count it |
| 0:25.5 | It was after the buzzer but something new was happening off the court too |
| 0:31.6 | It's selection Sunday and Drew Timmy has a choice to make |
| 0:39.8 | That little shaving cream ad featuring Gonzaga basketball player Drew Timmy while it wouldn't have been possible or legal |
| 0:46.1 | Before last summer |
| 0:48.1 | I |
| 0:50.1 | My found one see the NCAA has never before allowed student athletes to make money off their name image or likeness those deals are called |
| 0:59.0 | N.I.L. for short |
| 1:00.4 | That's meant no sponsorships no endorsement deals all while the NCAA made millions from March Madness |
| 1:08.1 | 850 million just from the TV rights to the men's tournament last year |
| 1:12.4 | But then a Supreme Court case changed everything last year |
| 1:16.3 | Here's justice Brett Kavanaugh at the oral arguments it does seem as if the schools are conspiring with competitors agreeing with competitors |
| 1:24.1 | I'll say that to pay no salaries to the workers who are making the schools billions of dollars on the theory that |
| 1:32.1 | Consumers want the schools to pay their workers nothing last July the court ruled that the NCAA could no longer limit student |
| 1:39.4 | Athletes from using their own name image or likeness and in a mad rush hordes of brands big and small look to cash in |
| 1:46.7 | What does NCAA basketball star buddy Bayheim he for breakfast? |
| 1:50.4 | I can't worry about the pain of my feet a good few arts reports allowed me to move swiftly |
| 1:56.1 | With the new changes in the NCAA |
| 1:58.4 | I thought it was time to get some help around here and communicating the importance of oral health who better than the best defender in the country |
| 2:05.5 | Josh Pasco |
... |
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