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TED Talks Daily

How music streaming transformed songwriting | Björn Ulvaeus

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 2 July 2021

⏱️ 19 minutes

🧾️ Download transcript

Summary

Money, money, money ... in the music business, there seems to be little left for the songwriters that fuel it. ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft -- and outlines what can be done to truly thank artists for the music.

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Transcript

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0:00.0

It's TED Talks Daily. I'm your host, Elise Hugh. Today on the show, we have ABBA. But sadly,

0:09.9

or depending on your tastes, not so sadly, no ABBA music. Singer-songwriter Bjorn Olveyas

0:16.5

speaks at TEDxSSE in 2021 about the unintended consequences of today's music economy and what

0:23.1

that means for artists. In his thoughtful talk, he takes us through the pandemic's effects on live

0:28.0

music too and the ways to support the work of creators. I'd like to start with a quote, but it's very embarrassing because I don't know where it comes from.

0:41.0

But it's very well put, and it goes like this.

0:44.3

Copyright is designed not only to provide fairness for authors,

0:49.0

but also to enhance the quality of life within a society by promoting the progress of science, art and culture.

0:59.0

In other words, the concept of making it economically feasible for creators to create

1:07.0

is now globally recognized as a social imperative.

1:12.5

I have very few memories of writing lyrics to songs,

1:17.2

but there is a particular one from long ago that I do remember.

1:22.4

I was lying on my stomach on a bed in a small guest room

1:26.6

with a writing pad in front of me. In the master

1:30.6

bedroom next door, my then-wife, Agneta, was sleeping undisturbed. The music was playing in my head.

1:42.6

So no need for speakers, not even headphones.

1:46.2

A melody that still lacks words is virgin territory

1:50.8

upon which a lyricist must tread lightly.

1:56.3

Some of the time the final words on the page

1:59.4

are the result of hard work, deep thought,

2:05.6

and the intuition that a songwriter must learn to trust.

2:10.2

But sometimes extraordinary things happen.

...

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