4.1 • 11.9K Ratings
🗓️ 2 July 2021
⏱️ 19 minutes
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0:00.0 | It's TED Talks Daily. I'm your host, Elise Hugh. Today on the show, we have ABBA. But sadly, |
0:09.9 | or depending on your tastes, not so sadly, no ABBA music. Singer-songwriter Bjorn Olveyas |
0:16.5 | speaks at TEDxSSE in 2021 about the unintended consequences of today's music economy and what |
0:23.1 | that means for artists. In his thoughtful talk, he takes us through the pandemic's effects on live |
0:28.0 | music too and the ways to support the work of creators. I'd like to start with a quote, but it's very embarrassing because I don't know where it comes from. |
0:41.0 | But it's very well put, and it goes like this. |
0:44.3 | Copyright is designed not only to provide fairness for authors, |
0:49.0 | but also to enhance the quality of life within a society by promoting the progress of science, art and culture. |
0:59.0 | In other words, the concept of making it economically feasible for creators to create |
1:07.0 | is now globally recognized as a social imperative. |
1:12.5 | I have very few memories of writing lyrics to songs, |
1:17.2 | but there is a particular one from long ago that I do remember. |
1:22.4 | I was lying on my stomach on a bed in a small guest room |
1:26.6 | with a writing pad in front of me. In the master |
1:30.6 | bedroom next door, my then-wife, Agneta, was sleeping undisturbed. The music was playing in my head. |
1:42.6 | So no need for speakers, not even headphones. |
1:46.2 | A melody that still lacks words is virgin territory |
1:50.8 | upon which a lyricist must tread lightly. |
1:56.3 | Some of the time the final words on the page |
1:59.4 | are the result of hard work, deep thought, |
2:05.6 | and the intuition that a songwriter must learn to trust. |
2:10.2 | But sometimes extraordinary things happen. |
... |
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