How Muscle Milk Got Huge and What's Next for Protein

Eater's Digest

Vox Media Podcast Network

News, Food, Comedy, Arts, News Commentary, Improv

4.4 • 902 Ratings

🗓️ 27 March 2018

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Casey Johnston, the Future Editor of The Outline, stops by to explain how a drink called Muscle Milk ended up all over America. Dave Asprey, founder and CEO of Bulletproof, explains everything he thinks is wrong with protein in 2018 and where protein will go next. Read Casey's piece How Protein Conquered America Hosted by: Amanda Kludt and Daniel Geneen. Sign up for Amanda Kludt’s newsletter here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to the Eater Upsell, part of the Box Media Podcast Network.
0:03.0	This is Amanda Clute, editor and chief of Eater.
0:04.9	I'm joined as always by Daniel Janine.
0:07.1	Hi Daniel.
0:08.0	Amanda Clute, today we're talking protein.
0:10.2	Yes, we are.
0:11.2	So Daniel, I was on vacation last week. How was it? It was great. Where did you go? I went to Aruba with my family.
0:18.0	While I was on the beach, you recorded this week's episode. Thank you very much.
0:22.0	You're welcome. Can you explain to me
0:23.7	and to our listeners what we are about to hear? Sure so there was a piece that did very
0:28.3	well on Eater called How Protein Concrete America that was focused on muscle milk and more specifically muscle milk's
0:36.1	bottled protein products.
0:38.2	So these are the things you see in like Walmart's and bodegas and your gym. I think what was really interesting for me and maybe a lot of other
0:44.7	people is like it bottles of muscle milk and bottles of other protein
0:48.8	products are things that we totally take for granted but I think there are a lot of
0:52.2	people who when they started
0:54.2	popping up they're just like what the hell are these like muscle milk even
0:58.0	itself as a word was probably something that people were just like what the
1:02.4	frick is muscle milk?
1:03.7	Well what's funny is like we are on opposite size of the spectrum in terms of knowledge.
1:06.8	Are you one of those people?
1:08.0	Yeah like I will see to the gym like what is that and just ignore it and I
	...

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